Question: Please read the attached article from the Wall Street Journal and answer the study questions below. The textbook and article provide resources to answer each
Please read the attached article from the Wall Street Journal and answer the study questions below. The textbook and article provide resources to answer each question. Please attach a file with your responses. Please make sure your name is on the file you submit. After you submit your file, you will find an extra credit assignment available in the Assignment dropbox. 1. From textbook reading, describe what a distribution channel accomplishes for a company. 2. From the article, describe the forces in the "marketing environment" that are affecting Coke's ability to sell in Mexico. 3. Describe Kola Real's history.4. How is Kola Real's strategy different than Coke's in Mexico? Focus on the marketing mix. 5. Describe the differences in how Coca-Cola and Kola Real worked with distribution channel partners to ensure strong distribution.
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