please read the case and answer the question (500 word minimum) with perspective of innovation management

what should be a better market positioning for Tyvek the second time around?

for chegg please answer with details and it should be as " introduction, content, and conclusion"

please do not copy other answers from chegg.

The Tyvek Team Challenge Entering the UK market presented both significant opportunities for revenue growth and significant challenges. The team needed to first identify the critical customer segments. Once it understood who would use Tyvek, who would make the decision to buy it, and who was invested in its success, the team could craft the value proposition. Connecting with decision makers was crucial, and the team knew that to be credible it would need to acknowledge the concerns of adopting new construction techniques using Tyvek. The team had to decide how to work with stakeholders to build a convincing argument for Tyvek's efficacy. The team also knew it had to work closely with each group of decision makers, educating them on how to work with Tyvek. This was no simple task. It needed to educate a huge user base-literally hundreds of individuals and businesses, from architects to roofersin a cost- effective manner. The team needed a way to rapidly connect with user groups and deliver a credible message about the Tyvek product. Finally, the Tyvek team had to step back and consider how the current value chain affected distribution of Tyvek According to Schuler, "When we took a look at the benefits that Tyvek offered the UK market, we realized our current distribution system simply could not support our goals. We needed to educate decision makers on our technology, which meant working directly with the end user." Because the window of opportunity to be first to market was rapidly closing, the European team knew it needed to move fast. As Schuler explained, the team had to understand how the money, product and information, and influence are distributed." Consequently, it sought answers to three major questions: (1) How do we define the market opportunity (money)? (2) How do we build a credible platform for the product (product)? And (3) how do we influence the value chain to meet our needs (information and influence)