please read the case and answer the question. but without plagiarism please

4. Which model of technology-related contingency theory (Woodward, Perrow, or Thompson) explains better the case of Microsoft? Why? (Microsoft Case)

2 To achieve What PRE j 11 PDE 04 309 01 - 02 PDF aj 07 05 PDF aj 10 j 09 PRE >! 15 Jl 14 309 case: POS 11 PD case: o file:///C:/Usersouraalkhalaf/Desktop/cases.pdf Microsoft Reorganizes to Speed Innovation Microsoft, like other software makers, has been shocked faster versions of Internet applications such as email, ad- by the increasing number of applications available on the vanced specialized search engines, Internet phone serv- Internet and not on the PC, many of which have been pio ices, imaging searching, and mapping such as Google's neered by Google and Yahoo! These include better and Earth. Rapid innovation is taking place in these and other 292 PART 2 . ORGANIZATIONAL DES GN areas, and the danger for Microsoft is that these online will also create many synergies between the product divi- applications will make its vital Windows PC platform less sions and foster collaboration and so improve product useful and perhaps obsolete. II, in the future, people begin development across the organization. In essence, to use new kinds of online word processing and storage Microsoft is trying to make its structure more organic so applications, then the only important PC software appli it can better compete with nimble rivals like Google. As cation will become operating system software. This would Microsoft's CEO Steve Ballmer commented, "Our goal cause Microsoft's revenues and profits to to plummet. So a in making these changes is to enable Microsoft to major push is on at Microsoft to find way to make its achieve greater agility in managing the incredible growth new software work seamlessly with developing ahead and executing our software-based services strat- Internet-based service applications and its Windows plat- egy." Some analysts wonder, however, if adding a new form so customers will remain loyal to PC software. level to the hierarchy will only create a new layer of this. Microsoft announced a maj bureaucracy that will further slow down decision making f its organizational structure to focus on and allow Google to take an even greater lead in software and service areas: Platform Products Internet services in the decade ahead. and Services, Business, and Entertainment & each of which will be managed by its own new top man Discussion Questions agement team. In doing this, Microsoft has created a new 1. Which of the following technok best character in its hierarchy and has decentralized major deci ises the way Microll operates Calcralis work sion-making responsibility to these managers. Inside each El engineering prihluction, or intensive division, IT specialists will continue to work in small proj- techno ect teams. In what ways lines Victimsolt hop is now wao Microsoft claims that the new structure will not only Organizing will help it le comtinually imprescil speed technological innovation in each division but it I O Type here to search offerings redesign on three Services, major level in a) ENG 2:50 PM 6/5/2020