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COLLECTING INFORMATION AND FORECASTING DEMAND Microsoft Marketing Excellence 1995 and Windows 98 n 1908.gre. Where Do You Want to Go Today? The slogan don't pushindi >>Microsoft vol products but rather the company tool which could helo empower companies and comes During the late 1990, Microsoft ontered the notor ous browser was a companies tuled to find place during the Internet boom. In 1995, Netscape launched its Navigator browser over the net. Ratzing what a good product tape a Micro launched the rst version of own brown Explore that same year. By 1997, Noticiporoda 72 percent share and export percent. Five years later, however, Netscape's hard tento 4 port During those the years, Micro took the major shes to overtake the competition. First, bundled Home Explorer with its Office product which included Micross the Excel, Word and PowerPoint. Automatically consumers world's most successful software com, who wanted MS Office became Explores as well pany. The company was founded by Gates and Paul Second, Microsoft partnered with AOL, which opened Alen in 1975 with the original son of having a com. The doors to 5 milion now consumers at Overnight puter on every desk and in every home, ing Marcoot Andfray, Microsoft as deep pockets to our schware. Since then, Microsoft has grown to become the tantomet Explorer was available to estaba the most brand in the world through strategic ting of Notscape. These arts, marketing and aggressive growth actes were not without controversy. Macedantibus Microsoft trist significant subots Cound in the charges in 1998 and numerous otsad on its arly 1980s with the creation of the DOS operating marketing action and some perceived that was form for IBM computers. The company ned this initial monopolzing the industry success with BM to sol so to the manufacturers Charges ido, the company's stock took of pok quickly making Microsoft a major player in the industrying in 1999 a 380 per shore Microsoft Windows Intial advertising forts to used on communicating the 2000 2000 and Windows XP 2001.taobunched company's range of products from DOS to the launch of Xbox in 2001, making the company's one to the Excel and Windows-andera unfed "Microsoft ook uitblindate gaming industry Microsoft windlin 1966 and grow tomados Over the next several years. Microsok Over the next decade as the Wadows operating system doped by over $40 a shores consumers waited for the and Microsoft Offion tookort. In 1900. Mished not operating system and Apple made a significant a completely ovom pod version of its operating systom comeback with several new Mac compu, the pod and named Windows 3.0. Windows offered am the phone, and iTunes Miched the Vitap provedet of Windows and application Recruiting system in 2007 to get expectation, Manager and Program Marupes that we still used today was plagued with bugs and problem, was an instanta: Micronot sold more than 10 ml As the worsened in 2001, the company lion copies of the software within two years a phenome found ta binds brand age washed from non in those days. In addition, Windows 3.0 became the years of Apple's succGet Mac composers Sist operating system to be prenota on certain PC of commercials that found a mortgoing merking a major stone in the industry and for Mac character ongide a goo prore, uport PC Microsoft character in addition Counters and continued Thoughout the 1990s, Microsoft's communication toorn Vietatoris poor performance efforts convinced businesses that is software was not In response, Microsoft created a campaign ortid only the best choice for business but the traded Windows, Life Without Walls to help tumige to be upgraded frequently Micros sent millions of dol abund. The company focused on the cost effective livs in magazine advertising and received endorsements comes with its own wore a message that res from the top computer magazines in the industry, making onated well in the ression. It launched a series of Microsoft Windows and Office the must-have software of commerce boting m PC that began with it te Microsoft.com hay unched Windows 96 na Microsoft oployee Gooing very similar to the PC CAPTURING MARKETING INSIGHTS character from the Apple acestoting. Helomac which bring in approximately percent of the company's and Ive been made into a stereotype. The comme sobition in revenue. cals, which highlighted a wide variety of individuals who prided themselves on being PC owners, holdingow Questions employee more and customer loyalty 1. Evalute Montag in good and poor act 04 PWET CAPTURING MARKETING INSIGHTS character from the Angle ads stating. Helio. I'm a PC which bring in approdately 90 percent of the company's and I've been made into a stereotype. The commer. 560 billion in revenue. cials, which highlighted a wide variety of individuals who priced themselves on being PC owners, helped improve Questions employee more and customer loyalty Microsoft opened a handtur of retail stores-similar to 1. Evoluto Microsoft strategy in good and poor co Apple Stores --- in 2009. The purpose of opening those nomic times stores is to create deeper engagerment with consumers 2. Discuss the pros and cons of Microsoft's most and continue to foam firsthand about what they want and recent "Im a PC campaign. Is Microsoft doing a how they buy." Microsoft said in a statement good thing by acknowledging Apple's campaign in Toxtay, the company offers a wide range of software its own marketing message? Why or why not? and home entertainment products. In the ongoing browser wars, Internet Explorer holds a 68 percent mare ket share compared to Firefox's 22 percent and Safari's 8 percent. In 2009, Microsoft launched a new search www. S engine colod Bng, which challenges Google's dominant 3000, position in the marketplace and claims to give better Search foto, Microsoft's most profitable products con tinue to be Microsoft Windows and Microsoft Office. Walmart Marketing Excellence Walmart expanded throughout the United States in the 1970s and 1980s by acquiring some of its competitors and >>Walmart opening now store. The first Walmart Supercenter-ad Count store with food outlets, an optical corto photo lab, har salon, among other amenities-pened in 1988. BY 1990, Walmart had become the nation number one triler, with $32 billion in revence and stores in 33 states The company stational experi began with a stone outside Medco City in 1901 and has grown to over 3.800 international locations, som under a diferent brand me Walmart thrives on three basic beliefs and values Respect for the individual Service to Our Customers, and "Striving for Excolence." Sam Woon's orignal 10-foot -promise that whenever come within 10 foot of a customerI will look him in the eye, groot him, and ask can help his governs today, embodied by the groeters at the front door. In addition, Walmart braces the communities in which enters in order to develop Walmart, the giant chain of dis strong local relationships and build its brand image in the count stores, is the second largest company in the area. The company dorates significant amounts of money world, with over $400 billion in revenue and 2.1 million to local charities through its "Good Works programs associates for employees). The phenomenal success local individuals and purchases food from local farmers. story began in 1962 when Sam Wolton opened up his Wolmar's marketing strategy has evolved over the years first discount store in Rogers, Arkansas. He sold the Earty marketing efforts were based on word of mouth pos same products as his competitors but kept prices lower the PR and aggressive store expansion in 1992. Womatin by reducing his profit margin. His customers quickly troduced its wol-known tagline, "Always Low Prices caught on and the company took off almost immedi Always. which effectively communicated the company's atoly Walton's EDLP (Every Day Low Pricol stratogyro Coro brand promiso and rosonated with milions. In 1996, mains the foundation of Walmart's success today. Walmart launched is price rack campaign featuring the Through the company's economies of scale, Walmart tamilar ylow smiley face as the star of the campaign The able to offer customers top brand-name products for smiley face happly sashed prices in Waimarts television the lowest price commercial and appeared on store signage as well as