Please read the case "Apple & Samsung: Apple differentiates and Samsung imperfectly imitate"1 in your textbook and answer the following questions. Type your answers on a Word Document (make sure to include your Name Surname and Student ID Number on it) and submit to the Homework inbox on Moodle. Questions: Q1. Define and explain the business level strategy of Apple and Samsung (30 p.) Q2. Why do you think Apple choose this business level strategy? (30p.) Q3. Discuss the advantages and disadvantages of Apple's business level strategy? (40p) Part 2 Straig Action Strategy formation Strategic Focus Apple vs. Samsung: Apple Differentiates and Samsung Imperfectly Imitates in recent history Acdle has been a product innovator and phones have copied many of the features of the Phone & high dominates the tech Industry by creating new market through grade suminum back and glass Gary S5 had a plastic first-mover advantage. This has been done with new concert back with smooth curved edges embedded unter and bet products such the Pod, iPhone and iPad Almost ter fingerprint scanning Samsung is focused on high quality none of its high-tech vols such as Samsung Nokia BlackBerry apps even reducing some of their own proprietary apps that Google Del and now can have created whole new meble were perceived to be of lower They have also tried to product categories. However, more recently Samsung has been a success changer of Aples products. In factit has been so Success that Apple took Samsung to court with a lawsuit for Dertigement. Apple won the suit with any $1 billon udgmert against Samsung Samsung with its Android Sorted by Google tingem appears to be follower omtator of Aphr on . Although Samsung Galaxy S4 smartphone with a large screen e co the Glass for and allowed Apple iPhone products to the market shared from Samsung Howeve Samsung te has been challenged by low-end Imion of the war ghore product. One of these competitors incap ly owned armartphone produce in ing Ci m a hone product has been widy sco and popular in Orbeause of network and coach og lendo com fondovo whicho purchased the Moon los mov ing Yunging has the ng bution d com e s o din lower overhead and a vendorsAr