please read the case study and answer the questions

Cnestudy Camaany caie The Sainstury's plan for erowel finds out more about ita plans Se Initora hat by commos consenut, bewn one of the winten of the recrivion Ey marring a bocet on food wath a stont walue meitage, the grocer wereeded in gowetc marke thar Gurice tradint conditione in which aeme oberven thought it migt whunie Tomerew ficandal servicei ant anlise/diotal buck. to be ieplatiormed over the nest two pewh, and dista Wionk in shorec, did-andecollet - which is alsaty Asalable in 160 atorec and an thone ape dre all on the agenth encosraged the chaseris gowit dueng the downtues. entourage thoppen ts buy more ienices trem ie. Shapland tupl. finarcial preducts. moser misuin ATMs and burew de thargeh. "e toek a while to work out bow to do bankint propedle" un chupland "Re think we -e done sut now." He obrecies that finuncial wervices cuntomen are much more logal and wanh ts ase Nertar weard to hele lock in thopoert acrows finarcial senices and the wepely thop. The Auture international and new goodt and services return be innembtiond martets has been the sourte of esutionert. Wrt he nuct it will be some time before the granecr takes shase and even longer betow o mules a 30 yeas bedore ir' anvthing moseriel" thapland uays. One parficular area where this insyht in Geely to be deployed a financul aerice. They miehe ner be a slamonous arpect of retalees busines, but shapland sees seat gowth potentol in fainburys ank: Anancial products retall brands at the expense of the better known tanks in ahe sels insarance as an introdacer and makes moniry throech AfiMs and bureau de chancei. "t nok a while to work out how to do banking propecly." says shapland. Whe think we le done thar now" He obienes that finuncial services cuntoment ire much more loval and wanti to ule Nectar rewards ta belt lock in shopoers acress finanoial services and the weely shop. The future: International and new goods asd service- Sainabry's has been a UK butiness tince the sale of Shaw's in the Us at if's latie wohder that its acosble return to international markets has been the sovece of exchement. Shapland confirms international storet are on the acenda, and the locut wilt be te "developint market with eetal capacity". The company's seam in OVina is nine months into the project of seoping the manet there. which shapland ias was a nutural pluce to start becauie Sainubuty/s already has a sounche otfice there Other tast-Erowint emereing markets will be considered the But he inshts in wit be some nume before the samecy takes shape and even losere before it mules a difference to the bulineis. It wort be ampthing to worry abeut in the neat tho or three veam, and it will be 10 years before it's ahyohing material," shapland ings In the Ux, he sees big eroweh epportunities in nvec inte new goods and service. Aonc wat fmuncal its core busineti. Me hadightsa desl with Bonnh Gas an an example of swetching the brand ato new flelts, The two lauched a partaership in Febnuary with the aim, Shapland sars, of "ereative a really simple eneser serwer". Nmtar again ia being vied on a driec to enceurage customen to the brant, and enerr cestei will be ser ap in atores to promote the serioe. The relationship is a five year partnenhip and aims to help nutomin to crent wse the pewer of Nectar so lock in their loyalty Nose of a may be revoluaionary in the broader metal acheme but, for sainiburvi, the changes will mak the move frem recovery into expasibm node. Eatrected fram: Question In onder 10 ldentily which of the coontres reperents a potentially attrartive target market, pes are reguired to undertake a comparative PESTEL analpis of the maob envibeimental foctor of the theven cointry. [Ao Mark] 2.2 in relerence to the CACt Framework. what ale the ooportunitiedattractivenes that eaist in the oheces market? [20 Marka] 2.3 Amone the four basic strateges for intemabongl expamion which ane wit you recommend? Subrianeiate your amwer. [tho Maki] Casesudy (This quenion mequives that you redd the piven cose stidy and onolse or wquined) Company Case: the saimbury's plan for erowths Sairuburys has defied the odds by having a good recenion, now ir's on the engamion tral, Tim Danaher finds out moce about ai phani. Seimburys has, by common comenus, been the of the winses of the ricession. by marrying a tocus on food with a strong vilue menage, the grocer succeeded in arowing mades ahare during trading condtiont in which some obverves thought in might itruede. Tomorrow: Fieanclal uerviker and online/dichal soline coders, each working ane in the store on sin orders at a time. which ave then consoldated at the back: As Eer thundie round the thop, it all loget obil low bech and tabour iatemsive. But Sambur's webstes are avelable in 160 steres-and an shene ape ace all an the abenda. We're Martinc to think of dichal as a wider concegt." ams shaplend. "The two-ker mame-chaneers in dighal are going to be moble and lisight" Coupe points out that the greater control orline glues shoppes han encouraged the channer's gowith during the downtuen. Undersandieg how the customer bethuei online wal be central to the figeal sesten. The aim b to orate one dstabuse thet wil create a single view of the custemer, ecatling Saindturys to pesonslse offers and encourage choppers to buy more services from ie The trequency with which curtomen shop wath eroen and the inight flom Nectar caid data bould give Saimburys an advactage in thes field. "We've got a lot of imentiment and resource going imto in ldigital", shapland ay: Ore paricular ares whiere thi inught is likily to be deploved is financial servicet. they might pot be a glamoroun mpect of retales" Susinen, but Shapland sees ereat erowth potential in Saimburys blark. ranging teom inicatives such as tavel mosey dick and wellect, which is launchine soon, to a tuller mene of financial products. The finance bunines has mowed teom making a lon to a profit of fiam in the fint hall and, with the benefin of a full banking licence through ins tie up with HBos, hus bevelted teom consumers evener contdence in retal brands at the expense of the berter tnown barias. it also sels insurance as an introducer and mules money through ATMi ind bureio de changei. "n toek a while to work out hew te do banieng prapelly," aven shuplind. "We think we ve done than how." He observes thas financial services customers are much more loyal and waints to uie Nectar rewards to help lock in shoppers across financial services and the weedy shoo. The future: International and new goods and verices Saimiburys has been a uk busiens sibce the sale of Shaw's in the us so ir's littie wander that its possble feturn to imtemaional markets has bern the seurte of ecotemen. The future: International and new goods and services Sainstury's has been a UK business since the sale of Sham's in the US so it's latle wonder that its possible return to international markets has been the rource of exctement. Shapland confirms international stores are on the agenda, and the focus will be on "diveloping markets with retail capacity". The company's team in Ching is nine months into the project of scoping the market there, which Shapland says was a natural place to start because Sainubury's already has a sourting office there. Other fast -growing emerging markets will be considered too. But he insists it will be some time before the strateay takes shape and even longer before it makes a difference to the business. It wor't be anything to worry ubout in the next two or three yearn, and it will be 10 years before it's anything material," Shapland saps In the UK, he sees big growth opportunities in moving into new goods and services. Along with financial services, energy, pharmacy and Fresh Kitchen are all new, recent ventures that have taken the brand beyond its core business. He highlights a deal with British Gas as as example of stretching the brand into new fields. The two launched a partnership in February with the aim, Stuplund seys, of "creating a realy simple energy service". Nectar again is being used as a driver to encourage customens to the brand, and enerky centres will be set up in stores to promote the service. The relationship is a five-wear partnerihip and aims to heip custamers go green Imvestments in energy and financial services muy lack the glamour of international ventures and new store formats, but they show the breadth of Sainbury's aims to build on its relationstips with its customers and use the power of Nectar to lock in their loyalty. None of it may be revolutionary in the broader retall scheme but, for Sainsbury/s, the changes will mark the move from fecovery into expansion mode. Extrocted from: Questions 2.1 identify a potentially attractive tarket market for the comsany's future internabional expansion strategy. In order to identify which of the countries represents a potentially attractive target market, you are required to undertake a comparative PrSIIL analysis of the macro environmental factors of the chosen country. [20 Marks] 2.2 In reference to the CAGE Framework, what are the opportunities/attractiveness that exists in the chosen market? [20 Marks] 2.3 Among the four basic strateqies for intemational expansion, which one will you recommend? Substantiate your answer. [10 Marks]