Please read the case study & answer the questions below.

1) Define the sample parameters for the study.

2) What are the advantages and disadvantages of the control group in testing the hypothesis?
3) Evaluate the measurement scales used in the Troy-Bilt/Marcus Thomas Survey.

Marcus thomas LLC Test's Hypothesis: for Troy-Biti Creative Deyelopment. > Abstract Troy-Bilt" works with Marcus Thomas LLC to develop marketing communications, including television advertising campaigns. As part of its creative development, Marcus Thomas needed to understand what motivated the yardwork enthusiast, and what makes television advertising most effective within the lawn and garden industry: Marcus Thomas developed a hypothesis that "consumers who are in the market to purchase a product process television advertising differently than those who are not in the market for lawn and garden equipment." It used an online survey employing a control group, with embedded video, to test this hypothesis and develop the subsequent ad campaign. www.marcusthomasllc.com; www.troybilt.com > The Scenario Troy-Bilt is a leading manufacturer of riding mowers, walk-behind mowers, tillers, cultivators, trimmers, edges, log splitters, snow throwers and garden tools, It needed to find the right message for its newest television advertising campaign. It worked with Marcus Thomas to craft this campaign, and Marcus Thomas needed to understand the motivations of the yardwork enthusiast. As part of creative development, Marcus Thomas did exploratory research about people who enjoy yardwork versus those who tolerate it. It also developed a bypothesis to test. "Consumers who are in the market to purchase a product process television advertising differently than those who are not in the market for lawn and garden equipment." While companies often assume this to be true, Marcus Thomas wanted to know for sure. > The Research To test its hypothesis, Marcus Thomas developed a sampling plan that required four major cells of participants: loed with permissive of amda s. Schindies. 2013. All rightes feierved. Tusiness Rescandi Methorbs, I4c, schindler Marcus Thomas LLC Test's Hypothesis for-Troy-Bilt Creative Development Abstract Troy-Bilt" works with Marcus Thomas LLC to develop marketing communications, including television advertising campaigns. As part of its creative development, Marcus Thomas needed to understand what motivated the yardwork enthusiast, and what makes television advertising most effective within the lawn and garden industry. Marcus Thomas developed a hypothesis that "consumers who are in the market to purchase a product process television advertising differently than those who are not in the market for lawn and garden equipment." It used an online survey employing a control group, with embedded video, to test this hypothesis and develop the subsequent ad campaign. www.marcusthomasllc.com; www,troybilt,com The Scenario Troy-Bilt is a leading manufacturer of riding mowers, walk-behind mowers, tillers, cultivators, trimmers, edges, log splitters, snow throwers and garden tools. It needed to find the right message for its newest television advertising campaign. It worked with Marcus Thomas to craft this campaign, and Marcus Thomas needed to understand the motivations of the yardwork enthusiast. As part of creative development, Marcus Thomas did exploratory research about people who enjoy yardwork versus those who tolerate it. It also developed a hypothesis to test. "Consumers who are in the market to purchase a product process television advertising differently than those who are not in the market for lawn and garden equipment." While companies often assume this to be true. for lawn and garden equipment. "While comp Marcus Thomas wanted to know for sure. The Research To test its hypothesis, Marcus Thomas developed a sampling plan that required four major cells of participants: ith permisision of S. Schieser: All rights reserved. Seiearch .Methods, 14e, Schindler