Please read the case study: Can Retailers Win Back Shoppers Who Browse then Buy Online? written by
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Please read the case study: Can Retailers Win Back Shoppers Who Browse then Buy Online? written by T. Teixeira, and S. Gupta
https://hbr.org/2015/06/case-study-can-retailers-win-back-shoppers-who-browse-then-buy-online
After reading please answer the following questions:
Why is showrooming a problem? Should Benjy's address the showroomer behavior or ignore it? How should they address it?
What could Benjy's do to convert more of these "showroomers" to a purchase?
What else can Benjy's do to "level the playing ground" between them and online retailers who do not have the same costs related to brick-and-mortar showrooms?
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31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: