Question: Please read the case study: Can Retailers Win Back Shoppers Who Browse then Buy Online? written by T. Teixeira, and S. Gupta https://hbr.org/2015/06/case-study-can-retailers-win-back-shoppers-who-browse-then-buy-online After reading

Please read the case study: Can Retailers Win Back Shoppers Who Browse then Buy Online? written by T. Teixeira, and S. Gupta

https://hbr.org/2015/06/case-study-can-retailers-win-back-shoppers-who-browse-then-buy-online

After reading please answer the following questions:

Why is showrooming a problem? Should Benjy's address the showroomer behavior or ignore it? How should they address it?

What could Benjy's do to convert more of these "showroomers" to a purchase?

What else can Benjy's do to "level the playing ground" between them and online retailers who do not have the same costs related to brick-and-mortar showrooms?

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Showrooming is a problem for Benjys because it involves customers visiting physical stores to examine products in person and then purchasing those pro... View full answer

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