Question: please read the case study from the linkand analysis the question below https://cases.haas.berkeley.edu/assets/documents/promo/best-case-award-2021/2020_2_medinas_5955.pdf case study name- Medinashealth: building a medical equipment marketplace https://youtu.be/NFqBMUIcgl4 You are

please read the case study from the linkand analysis the question below

https://cases.haas.berkeley.edu/assets/documents/promo/best-case-award-2021/2020_2_medinas_5955.pdf

case study name- Medinashealth: building a medical equipment marketplace

https://youtu.be/NFqBMUIcgl4

You are Jesse Avshalomov, CMO of Medinas Health.You are concerned that the adoption rate of Asset Managers, Hospital Managers, and CFOs to join the MH network is slower than it could be. You will try to determine what's inhibiting these key stakeholders and design a marketing plan to get them on board.

1- what will be the action plan /overall goal

2- what will be the smart short term and long term objectives

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