@Please Read the conditions before answering :::: ***Read the article and answer case study Question 1. (It's a marketing question)*

***The Article topic is: "The impact of COVID-19 on the dairy industry of Bangladesh". >>>> Answer MUST BE 1500 words. (3 pages)

>>>>Use least 5 APA referencing.

Around 350,000 dairy farmers across Bangladesh are struggling to survive as the nationwide lockdown due to the coronavirus outbreak has thrown their businesses into disarray. The shutdown has left them staring at huge financial losses with around 27,000 tons of milk going unsold each day, which the farmers can't afford to throw away. In some areas, the price of milk is cheaper than water while farmers are also finding it hard to procure cattle feed Nahar Agro Group, one of the largest dairy farms in Chattogram, produces 5,000 litres of milk every day. The company used to sell Tk2.75 lakh worth of milk at the wholesale and retail levels per day before coronavirus halted all their business activities. Now the milk remains unsold. It is distributed among the company's employees and other people as it cannot be preserved. Thus, the farm is incurring a loss of Tk2.75 lakh every day. Monoj Kumar Chowhan, general manager (production) of the farm, said, "Every day, 5,000 litres of milk comes from 400 cows in our two farms in Mirsharai. The milk is sold to wholesalers, retail shops and sweetmeat shops in Chattogram and other districts. But now the sales have stopped. As there is no way of preserving our milk, we are distributing it among people. Now the fate of the company is uncertain." Source : The Business Standard * Read the artical answer question 1 minimum 1500 words Questions Q1. According to you, what should be their strategies (long/short-term) to survive and hold their position strongly in future