Please read the following article below and we will discuss a few questions about our own vision:

The Importance of Vision

Consider the Credo of Johnson & Johnson

We believe our first responsibility is to the doctors, nurses, and patients, to mothers and fathers, and all others who use our products and services. In meeting their needs everything we do must be high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.

We are responsible to our employees, the men, and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security on their jobs. Compensation must be fair and adequate, and working conditions clean, orderly, and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development, and advancement for those qualified. We must provide competent management, and their actions must be just and ethical.

We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens -- support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Businesses must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.

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Instructions: DISCUSSION QUESTIONS

1. We know Uber had a bit of a road bump with its reputation. What steps do you think Uber's CEO, Dara Khosrowshahi, needed to take to repair Uber's reputation? I thought it would be nice to watch a candid interview with the CEO and some of his employees: https://www.youtube.com/watch?v=LgHyieUrDZc
2. LinkedIn:"Create economic opportunity for every member of the global workforce". This is LinkedIn's vision statement and it was ranked as one of the top 20 visions statements in 2020. Why do you feel this so?
3. "To sell food in a fast, friendly environment that appeals to price conscious, health-minded consumers..." was the Vision Statement for KFC in 2013. Why do you feel this is considered not the apt vision statement? What are your thoughts and how would you (if you would) like to make this better?

Answer rating: 100% (QA)

Discussion on Vision and Reputation Repair Ubers Reputation Repair Here are some steps Dara Khosrowshahi might have taken to repair Ubers reputation A... View the full answer