Please read the following article regarding forecasting in the supply chain. After you read the article, please answer the following questions.

$1.$Why is forecasting always a difficult area to manage?

$2.$ What part of the forecasting process do you think is the largest bottleneck?$$

$3.$ How do you get operations, sales, and the customer to work together when forecasting and provide accurate numbers?

$4.$ Which is more important$-$ good forecasting to your supplier, or good forecasts from your customers?

$5.$ What technology do you think will improve supply chain forecasting?