Please read the following articles $($attached as PDF files in the exam pack$)$:

$$The future of marketing$$

$$Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises$$

$$The future of technology and marketing: A multidisciplinary perspective$$

$$A strategic framework for artificial intelligence in marketing$$

Please create a diagram showing your own understanding of the future of marketing. You may use any tools to draw this diagram and you can decide the style of the diagram. You can Google Image search $$diagram of a model$$ to see some examples. The strategic marketing management model that we discussed $($see class slides $$MK$3000$ Lecture Slides $($Week$2)\_1,$ page $5,$A Broader View of Marketing Strategy Planning Process$)$ is another example of diagram illustrating a model.

A diagram is a visual representation of information or concepts, typically using symbols, shapes, lines, and labels to convey relationships, structures, processes, or ideas in a clear and concise manner.

So your task for this question is to:

Create$/$draw the diagram demonstrating your understanding of the future of marketing.

Name it using your own name $($such as Wenbin$$s View of the Future of Marketing$).$

Insert the diagram into your answer document $($MS Word$).$ You can also use the Word tools to draw the diagram.

Your diagram should be based on your reading on the articles and the contents that we discussed in our class. It should be systematically designed, include a comprehensive set of concepts$/$terms that are related and relevant to each other. The structure should reflect your logics and thoughts regarding current marketing and your horizon about the future of marketing.

Along with the diagram, please also explain your diagram. Elaborate the key aspects of the diagram and discuss why each of them is included in your model and how they are relevant to marketing and marketing$$s evolution into future. Use examples from the

articles, and from our class, and from other sources to support your discussion $($cite them$).$

Note:

Be creative, comprehensive, and in$-$depth when developing the diagram.

Envision that marketing practitioners, upon viewing your diagram, will comment, $$Wow$,$ this is so cool, insightful, and valuable!$$

The page length for the answers to this question $($excluding the diagram$)$ should be no less than $1$ page $($single$-$spaced, Times New Roman, $12$ pts$,1-$inch margins, excluding tables$/$figures$).$

Any citations should be indicated in the text $($e$.$g$.,$ Rust, $2010$; or $$our lecture example, Nike$,$ or $$textbook example, Wal$-$Mart, page xxx$).$ If you cite external sources, please include the source at the end of the document. You are free to choose the reference style.