Please read the following case and discuss the issues that have ethical concerns in the case referring to relatable ethical theories and put forward your solutions to save the company from potential backlashes

Make memories: Thats the slogan on the website for the photo storage app Snaps, accompanied by a cursive logo and an example album titled Weekend with the Wifey. Everything about Snapss branding is warm and fuzzy, about sharing your best moments while freeing up space on your phone. What isnt obvious on Snapss website or app, except for a brief reference that was added to the privacy policy after more than a year of consumers already using the app to store their pictures is that, the photos people share are used to train the companys facial recognition system, and that Snaps then offers to sell that technology to private companies, law enforcement and the military. In simple words, what began as another cloud storage app has pivoted towards a far more lucrative business known as Snaps AI without telling the apps millions of users.

The billions of images are used to instruct an algorithm on how to identify faces. Every time Snapss users enable facial recognition on their photos to group together images of the same people, Snapss facial recognition technology learns from the matches and trains itself. That knowledge, in turn, powers the companys commercial facial recognition products. A recent survey carried out by the company has revealed that majority of the users of the app were unaware of the fact that their photos were being used to develop face-recognition technology. The top management of the company is now concerned as to what ethical approach they should adopt to steer away from potential social, legal and economic problems that may arise.

1. Do the disincentives for Social Accounting outweigh the benefits? Explain and advise how Social Accounting could be made more common in small businesses.

2. What is an ethical decision? How and why is Locus of Control one of the most important elements of an ethical decision? Discuss.

3. What does Race to the bottom mean? Elaborate the ethical concerns associated with it.

4. Define Affirmative Action and Reverse Discrimination in relation to employee management. Critically assess the justifications for Reverse Discrimination.