Question: Please read the following case and identify all the aspects of it that you feel are correct statements. Where you feel there is an
Please read the following case and identify all the aspects of it that you feel are correct statements. Where you feel there is an incorrect statement, identify it and provide what you think is the correct response. Show your observations by paragraph. So for paragraph 1 identify the correct statements and then the incorrect with the corrections. Then go on to paragraph 2 etc. Read each sentence in each paragraph carefully. Have fun. Paragraph # 1 I In January 2024 the founding engineers of a new consumer technology company met to decide how to organize the company and to decide how best to market their technology products. Mr. Smith started the discussion by expressing his view that marketing or sales was the art or capability of creating innovative ways to develop and sell new technologies. They need to hire creative, innovative managers because the marketing function did not require any scientific or analytically oriented people. Just creative types to develop advertising campaigns. He also wanted to hire aggressive sales people who are revenue driven and not concerned about any long-term relationships but rather, short term sales since it was a new startup company. He didn't see the need for a marketing Vice President, as suggested by Ms. Jones because marketing is a business activity that concentrates on advertising/promotions and sales.
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