Please read the following case study about BATELCO, the main telecommunications company in Bahrain, and answer ALL of the questions after it.

You are a sales manager at BATELCO in Bahrain. With your team of sales representatives, one of your main responsibilities is to convince local companies and individual consumers to sign up to your different services, including mobile and internet packages and land lines. The sales teams are also responsible for selling packages attached to devices, like smart phones, TVs, laptops, and tablets.

1. From your understanding of this case study, (a) what are the 2 most appropriate market sales structures to follow when organizing BATELCOS sales team in Bahrain? (b) Justify your answers (2 marks).

Best market sales structures to follow	Justification

2. Read the following BATELCO advert and identify the (a) 2 features and (b) 2 benefits described in the ad, (c) explaining why you considered them as such (2 marks).

Introducing an exceptional Internet experience with Batelco's high-speed home internet packages, reaching up to 500Mbps

Watch your favorite movies and latest series, play video games, carry out video calls and meetings, and much more with unmatched speeds through fiber optic technology!

Feature/benefit	Example from ad	Reason for consideration
Feature 1
Feature 2
Benefit 1
Benefit 2

3. Write a short opening statement you can use to attract potential buyers to the offer listed in the ad above. Make it informative, attractive, and interesting (1 mark)

Opening statement