Please read the given article and answer the following questions.

1) What should Kevin do? Why?

2) Who are the stakeholders that would be affected if he does open the accounts? How would they be affected? 3) Is it a viable business practice to determine promotions through the number of accounts opened per employee? Why or why not? What are the risks of this approach?

Please provide the answers.

UNIVERSITY OF MENDOZA COLLEGE OF BUSINESS NOTRE DAME NOTRE DAME INITIATIVE FOR GLOBAL DEVELOPMENT THE GOOD, THE BAD, AND THE QUOTA SAMANTHA WALKER. GABRIELA KLUZINSKI, NATE GRIFFIN Kevin relaxed, took a deep breath and picked up the phone: Remember to stay focused on reaching your sales quota on opening new accounts. We'll check back at the end of the quarter, said Amanda Moreau, the manager of American Star Financial (ASF). Like most American banks, ASF one of the world's largest retail banking and financial services companies, has for the past several years increasingly focused on cross-selling as a key path toward profitability. Today's meeting with Amanda wasn't the first time her team has been asked to sharply increase their sales. They have been told they are well behind targets to establish new accounts. The message is clear to the account executives. Experienced after twenty years with the company. Kevin worries his superiors are losing patience with him. Kevin walked back to his office and pulled up the customer account for Mrs. Rodriguez, an elderly client whom he has gotten to know over the course of his career. He hopes to persuade Mrs. Rodriguez to open yet another account. The bank touts the benefits of cross-selling to its teams as a way to enhance customer relations and provide robust financial services. Most of Kevin's clients hold multiple accounts. (1) Good morning. Mrs. Rodriguez, are you enjoying the holidayseason? Yes, the whole family will come over. But it is stressful trying to manage a budget for gifts. Ijust can't help wanting to spoil my grandchildren. 1 understand howyou feel. You know.you could open a new credit line in order to put a limit on how much you can spend. 1dont know, sweetie. At this point in my life, I don't need any more credit and I dont want to be troubled with paying any more fees 1 assure you, it would take some stress away. We have some specials on new credit lines, and we even waive the first month's fees But isn't that so much work to open a new account? And, anyways, I'm not even sure I want to risk falling behind on payments with the way things are right now. 1) Cross-selling is the strategy of encouraging existing custorners to purchase additional banking produets, for example, checking account holders may be offered credit lines and mortgage customers encouraged to open additional lines of credit Companies typically tout the benefits to the customer of convenience. better customer relations and integrated services, while some consumer advccetes note the financial b-nefit to the, companias, th. difficulties in switching to other companies for necessary banking services, salespeople selling products outside of their area of expertise. and the potential for aggressive sales of unnecessary products. OTRE DAMI