Please read the instructions carefully.

Topic: I have been assigned a multinational corporation which is Cadbury. It has made a considerable investment in different countries around the world. Critically analyze the companys entry mode and expansion strategy (international business strategy) in any 2 different markets (markets mean countries) of your choice. Questions and Guidelines for writing the answer:

Introduction: Give a brief overview about the multinational corporation, i.e.:

-The name of the company,

-logo,

-slogan (if any),

-year it started its operation,

-Parent country

-its product and services

-currently in how many countries they have their operation (Explain)

Market Analysis: Critical analysis of the companys entry mode and expansion strategy of two markets (two countries). Be as specific as possible and use separate heading and paragraph for analyzing each market and question.

Market -1:

-The reason behind why you chose this particular market. (Explain)

-When did the company enter the market and with what product

-Entry mode

-Entry mode; was it a good choice, if yes why- Explain; if not why not- (Explain)

-Was the business a success in the new market, if yes why, if not why not? (Explain)

-Which expansion strategy best resembles the companys expansion in this market (international, transnational, global standardization, or localization) and why do you think so? (Explain)

-How did the Covid-19 pandemic affect their global operations, give some evidence in support of your answer? (Explain)

Market -2:

-The reason behind why you chose this particular market (Explain)

-When did the company enter the market and with what product

-Entry mode

-Entry mode; was it a good choice, if yes why- Explain; if not why not- (Explain)

-Was the business a success in the new market, if yes why, if not why not? (Explain)

-Which expansion strategy best resembles the companys expansion in this market (international, transnational, global standardization, or localization) and why do you think so? (Explain)

-How did the Covid-19 pandemic affect their global operations, give some evidence in support of your answer? (Explain)

Country Analysis: For any one of the markets (country) which you have chosen for the above questions, answer the following questions (THE FOLLOWING QUESTIONS HAVE NO RELATIONSHIP WITH Cadbury)

-Which regional trading blocs in this country a member/members of? How effective is the trading bloc/blocs in facilitating free trade among members and promoting regional integration and cooperation? Among the different types of integration levels discussed in class, which level do those fall under? (Explain- Its a broad question)

-As a host country for investment, provide an overview of this countrys FDI scenario (major investor countries/major sectors of inward investment/host government regulations and initiatives for attracting FDI/benefits being gained from receiving FDI/ease of doing business in this country, etc.) (Explain- Its a broad question)

[Please write every answer in detail especially why and the reasons, THANK YOU]