Question: Please read the Marconi Mountain (MM) case (Note: use the version of the case in this Sessions file folder, as it has more financial details)

  1. Please read the Marconi Mountain (MM) case (Note: use the version of the case in this Sessions file folder, as it has more financial details) and answer the following questions:
    1. What key talent did MM have and what talent(s) was missing in this startup?
    2. Please estimate MMs startup capital cost (as part of the answer provide a list of each individual cost you used to tabulate the total startup capital).
    3. Please create a direct cash flow for the business for the first 8 months (i.e. from May to December) of operation. Make sure to include a detailed description of any assumptions, both revenues and costs, you make (e.g. sale(s) assumptions, etc.). Finally, please paste/embed your spreadsheet in the MSWord document you upload to D2L (saves instructors time, as only have one document to open to see full answer).
    4. Based on the CF please comment in some detail (i.e. 100-150 words) on the financial viability of Julies business.

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