Please read the Pepsi$-$Lipton Brisk case carefully. Provide your

answers$/$recommendations for the following problems:

$1.$ How are the ways in which target consumers view ads in each media different?

$(1$P$)$

Learning objective: To improve analytical skills in connecting concepts discussed

during the class $($promotion strategy$)$ and real$-$world problem.

Criteria Excellent Ok$/$ fair Needs

improvement

Student shows a deep understanding of the

concepts discussed in class and effectively

applies them to real$-$world problems.

Specifically, the student CLEARLY identified

key difference between consumer behavior

between watching TV ads and social media ads

$10\mathrm{.}70\mathrm{.}5$

Hint: Just compare TV and social media. What are the key differences in watching

ads featured on TV versus those on social media? Can you clarify?