Question: Please read the Wall Street Journal article titled, Should You Ever Judgea Wine by Its Price? by Lettie Teague. Increased prices should decrease sales, but
Please read the Wall Street Journal article titled, "Should You Ever Judgea Wine by Its Price?" by Lettie Teague. Increased prices should decrease sales, but wines seem to contradict this. What role does behavioral economics play in wine pricing? What type of cue might be involved? Explain and give an example of something else where the demand increases as the price increases.
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