please read these article to answer the following question.

- From Zero to $13 Million in 12 months Koalas Growth Strategy

-5 new growth tactics from koala.com )

1. List four Digital Marketing techniques used by Koala.com. Discuss ways in which each of these techniques may be considered effective (or ineffective) marketing tools for Koala.com (Approximately 250 words)

2) List three marketing channels used by Koala.com, for example search, social media, Billboards, The Snooze Cruise Mobile Showroom.

Review

a) How Koala.com uses these channels - are these channels used for sales or for brand awareness, or both?

b) Is there brand consistency across all 3 channels or does brand confusion/inconsistency exist? (Word Length: Approximately 250 words)

3) Imagine you are the Digital Marketing Manager for Koala.com. Prepare a review of three competitors from the USA and Australia (at least one of three websites must be Australian). Compare Koala.com online marketing with that of its competitors. List ways in which the competitors do things differently to Koala.com. Do you consider the ways in which these competitors execute their digital marketing strategy to be more or less effective than Koala.com execution?