Please read this case and answer the questions below.

WhatsApp 0 CASE APPLICATION # 3 Using Social Media for Workplace Communication viro Topic: Effective communication T heories about communication should provide man- transmitted via social media can lead to instances of mis- agers with the tools and information necessary to communication and confusion among recipients, with many communicate more effectively and efficiently often questioning whether managers have used the most ap- with members of the staff and avoid miscommunication. propriate channel of communication. Here are two examples. Nevertheless, there are numerous cases where a message was not received by staff or customers in the way it was intended. With the advent of social media, managers and businesses . A cryptic Facebook post was how the staff of the Bank Cafe Bar, a popular Belfast restaurant, found have new opportunities and methods to communicate with out that they were to lose their jobs. Managers took staff and customers. At the same time, messages that are the decision to announce the immediate closure of the 38.C Sunny a 13:45 X ENG UK 19/05/2022 3WhatsApp CHAPTER 13 . Managing Organizational and Interpersonal Communication 483 Archived restaurant to customers and staff in the same message, end- Discussion Questions MOB. ing the message with "#nojob." Members of the staff had previously been told that the restaurant was facing some 13-23 Based on the two examples from the case, what do you think difficulties, but many had agreed to stay with the business are the main communication issues? Did the managers of nonetheless.79 these organizations communicate effectively? Why or why not? Environmental . UK-based supermarket Morrisons fell victim to cyber- 13-24 How would you feel if you ware working in these organiza- crime and found that the personal data it had collected, tions and were affected by such miscommunication through including the bank details of 100,000 employees, had social media platforms? been stolen and uploaded to the Internet. They used so- cial media platform Facebook to immediately announce 13-25 What would you do differently if you were a manager for the companies mentioned in the examples? the issue. Morrisons had also sent out notifications via MGT abo email to managers within stores and requested that it be 13-26 What do you think other managers should learn from these passed onto colleagues who did not have access to com- examples of miscommunication? pany email addresses. Many employees found out about the issue because of the announcement on Facebook long before any internal communication had reached them. 80 Essa 38.C Oo 13:45 Sunny a X ENG UK 19/05/2022 3