please read this report about McDonalds and just write a conclusion about it.

McDonalds products and services McDonald's is one of the well-known leading retailers of fast food services all around the world with around 35,000 restaurants in almost 120 countries all around the world having around 50 million daily customers (Wikipedia, 2021). The current menu of McDonald's in Bahrain (McDonald's, 2021) includes: Breakfast Burgers Chicken and sandwiches Snacks and sides Desserts Beverages Extra value meal McCafe Happy Meal McSavers . Breakfast menu list of McDonalds in Bahrain includes: Egg McMuffin Egg N' Sausage wrap Chicken Sausage McMuffin c) Social Analysis F-O-F Burger Mall With lifestyle changes, the trend of spending of type of food has also changed as now people are more focused on eating food from fast-food restaurants rather than going for cooking themselves and have great expectations from restaurants regarding the quality of products and want more convenience in all types of products and service they purchase from McDonald's. Just as the facilities of credit card, and other handouts and fun activities are very important which effect McDonald's' activities. McDonald's has shown great efforts in localizing its menu to meet the changing taste of its customers. d) Technological Analysis The technology has a great effect on McDonald's just as it needs great technology to meet enhance their productivity and meet the requirements of their customers. Just like the easy payment wireless internet technology, order placing system and other supply chain management process requires great quality of technology which McDonald's is working on providing its customers. e) Legal Analysis There are certain legal requirements of all the countries all around the world where McDonald's needs to follow to conduct business in the market. The different requirements include working hours, registration requirements, tax formalities, labor. and employment laws. Competitive Environment analysis The political, economic, social, technological, legal, and environmental analysis of McDonald's (UKEssax 2018) is as below: a) Political Analysis The McDonalds operations are highly affected by policies of the government which are developed to control the fast-food restaurant marketing due to different health issues increasing in youngsters. McDonald's gets affected by the different policies of governments regarding pay, compensation, hiring and training of their employees. Along with that, there are different restrictions on lenience to open any fast-food chain by different governments all around the world which eventually affects the working of McDonald's. b) Economic Analysis f) Environmental Analysis McDonald's holds a number 1 in consuming beef, potatoes, and chicken all around the a world due to which it has been criticized mostly as this high-scale consumption causes the greenhouse effect methane gases which come from cow ranch. There is a great number of vegetarians who are against this cruelty to animals. Along with that in Japan McDonald's has introduced whale burgers while the whale is endangered spice. There has been great pollution created by McDonald's due to polythene bags used in package processing but after criticism, they started using paper bags. There are many different factors outside an organization that in one way or another influence the working of Mcdonalds, including the raw material especially meat and potatoes along with other products that are required in cooking products for customers. With changes in prices of goods eventually, dealings with foreign currency become very difficult for Medabald's. Along with McDonald's have to face several rules and regulations as imposed by governments in terms of taxes and other related things. The demand and supply of products of Medavald's vary under the economic conditions of the country which eventually influences the overall performance of Medgoald's, in the international market. Level of homogeneity and heterogeneity of services The main competitors of McDonald's include Veodx's. Burger King, Subway, KFC, Papa John's Pizza, and Yum where some of these don't focus on the overall market just as does Modanalds, McDonald's and its direct and indirect competitors are there in the market to meet the needs of customers by providing them with a fast food place where they can enjoy or take away the great quality of food to meet the requirement of their customers. The similarity in the services of McDonald's and its competitors is fast food and other seasonal delights. The main food of Modroald's is beef and hamburgers whereas that of KFC is chicken just as that of other restaurants dealing with variations in their offerings. When it comes to heterogeneity in offerings Modaald's goes for providing its customers with versatile offerings while focusing on the overall market rather than just certain segments which differentiate it from others as Modaoalsts goes for providing great food for kids along with other age people as well (David. 2021). Level of simultaneous products and consumption of offered services Many simultaneous products are being offered by McDonald's which are always being offered by McDonald's including the hamburger and cheeseburger along with Big Mac and Quarter Pounder whereas there are several other products including the McRib and Big Ocean burger which are offered by McDonald's seasonally. There most loved by people offerings of McDonald's includes the hamburgers and the happy meal which is most sold all around the world and highly loved by kids as well as youngsters (Clark, 2021). Place means Distribution. The way in which an organization brings its goods to its clients are distribution methods. In different countries McDonald's have various distribution plans. In some countries the restaurant provides home delivery: however, in certain countries this option is unavailable. In several UK cities, for example, McDelivery is now open. This was achieved when a home delivery agreement with UberEats was signed in 2017 by the restaurant. In thousands of places in the USA, similar agreements with UberEats have made domestic distribution possible. In Bahrain they have their own application and registered within Talabat to reach a greater market share. Most restaurants in the McDonald's are available around the clock. This is an example of intensive marketing, which involves the selling of goods through all imaginable distribution networks. This encourages the restaurant to boost its profits and therefore its net sales. The level of marketing mix (7ps) elements used Product McDonald's is a top fast food chain in the country. The main products are breakfast, burgers, fries, chicken and wraps, cakes, desserts, desserts, salads and beverages. It offers a range of solutions for consumers. Such products of this kind include Egg McMuffin, Egg White Delight McMuffin, Hotcakes, Hash Browns, Hot Fudge Soodlee. Kiddie Cone. Hot Caramel Sundae, Strawberry Sundae, Baked Apple Pie, McCaf Chocolate Shake, McCaf Mocha and McCaf Frapp Mocha, among others, Cheese Double Pounder and Double Pointer, Cheese, Cheeseburger. Cheeseburger, Double Cheeseburger, Vanilla Shake, Vanilla Cone and Sundae. Price: Companies market their goods using a wide variety of pricing strategies. Some of the common pricing strategies include value prices, current rates, cost plus pricing price discrimination and losses leaders. The overarching objective of any individual restaurant at McDonald is to provide consumers with food at a fair price. Prices marginally differ according to a variety of factors between various McDonald's restaurants. The restaurant fixes prices according to a demand-based approach and does not charge franchisees who can adjust their own price structure if they see fit on their local market. But franchisees must give their consumers a fair value-added price. Place: Promotion: McDonald's commercials became the most well-known of its marketing strategies. To engage with its clients, the restaurant employs tv, newspapers, magazines, the Internet, and other forms of advertising. The firm also employs 'sales marketing - methods in sales promotion.' For example, if a customer purchases six cups of tea/coffee and collects six stickers, they are eligible for a free cup of tea/coffee. addition, the restaurant provides discount vouchers and freebies on some items Process: A process is a set of actions carried out in order to accomplish a goal. McDonald's engages in a variety of practices in order to offer its goods to consumers. Food processing, for example, is an essential task in the overall process. McDonald's food preparation is fully translucent, which means that the whole procedure is clear to consumers. Other facets of the operation include, but are not limited to, how consumers position their orders, how long they have to wait for their meals, and how they are served by customer service representatives. People: McDonald's is a major employer in both the United States and the United Kingdom. McDonald's employs almost 120,000 employees in the United Kingdom and Northern Ireland. Local businessmen and women own and run 70% of McDonald's restaurants in the United Kingdom. Every year in the UK the restaurant spends 43 million on staff recruitment and growth. The primary goal of discussing the People part of the marketing mix is to solve problems that affect both consumers and workers. Employees who are unhappy are most likely to have bad customer service. Oustomers may become dissatisfied and never return. Font Paragraph Styles diet plan in products of McDonald's, diversification in offerings for kids and adults, products and services being offered under changing needs and requirements of customers, availability on online platforms, quick delivery service and much more to meet the customer derived standards. Along with that Modlooalsts.goes for providing its customers with products which are quickly cooked just as when McDonald's offered pizza and McWraps in its offerings people get frustrated for waiting for so long and then McDonald's had to close those offerings because of inability to meet customer desires (Page 2020) Physical evidence: The final component of McDonald's marketing mix is physical evidence, which relates to the aspects of the physical world that tourists and consumers encounter. The physical proof has an effect not only on the restaurant's customers' impressions, but also on how McDonald's operates, McDonald's interiors are appealing, and the chain keeps its outlets tidy and sanitary Customers' expectations from McDonalds McDonalds puts a great effort into their advertisements, as there is always a message to deliver through watching their advertisements. That is very important for a business to place their brand in the target market mind (brand positioning). McDonalds advertisements objective is to be their customer's favourite place to eat in reflected in the most famous message in McDonalds advertisements 'I am lovin it". Customers and the target market of McDonalds developed certain expectations by watching and viewing McDonald's advertisements, customers' expectations are as follows: (1) Family friendly place where you can take kids. (2) Menu with several options of meals appropriate for every demography (age). (3) Delicious and unique meals made with fresh and authentic ingredients, superior to other fast food chains taste and quality wise Factors in current service influencing customer satisfaction and possible implications on current services The most of customers that visit a fast food restaurant just as McDonald's don't go there to sit and wait for food to get prepared rather they want quickly prepared tasty food. Along with that customers want to have quick and easy service to enjoy their food. Just of now, McDonald's have changed its overall system where there are multiple counters on which people place an order, move next to pay, and then collect their orders while having the facility to pay through credit cards as well or just simply place an order and get the desired product at the right place and right time instead of waiting in a long line for placing and collecting orders. When customers get easement in all of the things they purchase and the way they purchase then intend to repurchase from them instead of going towards competitors (Page, 2020). Customer derived service standards steps To meet the changing needs of customers there are diverse steps taken by McDonald's just as halal meat for Muslim customers, Vegetarian burger for vegetarian customers. Service quality dimensions applied Considering the 5 dimensions of the of service quality also known as the serval which includes reliability, assurance, tangibility, empathy and responsiveness, the company has an obligation and a duty to maintain the adequacy of the 5 dimensions in order to achieve its targets. Given that McDonalds is a company that operates within the fast food industry it has to maintain reliability in the products that are offered the customers and deliver the promised quality of the food and standards as accurate as the company is committed to. The company has also to maintain assurance and to be able to have a focus on the ability to actually achieve what is promised and may even surpass the promised standards. For example: how committed the company is when segregating veg and non-veg products to its clients and how the company provide an assurance on the quality of the foods and their ingredients that are used to produce such products. Such ability to provide an assurance with transparency to the customers certainly distinguish a company from the rest of the companies that are in the industry and McDonalds has been successful in implementing such measures using its advertising campaigns. When discussing tangibility we need to consider the appearance and the makeup that is worn by the company and this includes the logos, slogans and the colors that distinguish McDonalds from the rest. McDonalds has always adopted the red and yellow colors as based on the opinions of the psychologists this stimulates the hunger stimulants in humans to eat. Responsiveness is another factors that the company has to consider and that is how responsive the company is when interacting with the customers and how these interactions are handled and taken care of by the company. For example, when it comes to McDonald's, they do take the customer comments and complaints very seriously as they have a customer care departments that can handle such tasks that involves interactivity with the main stakeholders of the company and those are the customers, given their high interest and power imposed on the business. Such initiatives that are adopted by the company would help to build a relationship of trust with the rest of the customers and this is important for the future growth of the company. The last dimension that the company has applied within its business model is empathy dimension and this dimension focus on the company pricing strategy and of the products and services that are sold and this also covers the seasonal items that are introduced within the company. McDonalds have always maintained a competitive low price compared with the rest of the competitors and have provided value for money to its customers. Service encounters faced by McDonalds Service encounter refers to the contact that is directly held with the client and this includes the face-to-face interaction with the client. One of the service encounters that may take place at the tome if the time of the delivery of a certain service at McDonalds would initially be when the customer orders a meal from any branch using bike delivery service, the customer may be contacted to update them about the expected time of delivery and if there any expected charges that may take place on the delivery. Another was of service encounters that may take place at the time of a delivery of service may be when the customer is enquired about certain allergies that they may have when ordering a certain meal and alerting them to it. This will protect the company from any possible legal liability and even would be a friendly gesture that can build a solid bond with the entity. When considering the service encounter topic, a close consideration has to be devoted also to the concept of word of mouth where the customer experience may be passed along to other potential customers who their decision about acquiring a certain product or a service from McDonalds may be influenced by the opinions that have been heard. The maintenance of a robust responsive system of delivery that leads to the maximization of the customer satisfaction a crucial factor that has to be considered by the company. Current problems in McDonald's services and possible solutions or recommendation One of the main problems that are faced by McDonalds in relation to the services that are provided by the restaurant is the maintenance of a high quality hygiene practices within the products that are produced within the company. The world is currently facing a global pandemic that requires an extensive care over the hygiene aspects within the organization This also leads us to the assurance dimension that a company as McDonalds has to maintain within its mission and vison and ensure that the customers are assured regarding the quality and practices that are adopted by the company. Failure to maintain such practices can possibly lead to massive drop in revenues and damage to the reputation of the company. One of the main solutions that the company can adopt is the development of a framework that can provide clear and strict guidance upon the hygiene practices that the company is committed to and all the employees has to adhere to given their close interaction with the foods and services that are provided by the company, such close maintenance of the practices that the company adopts can provide assurance to the customers and reduces the risks of any spreads of the viruses. Technology effect on delivery and performing services McDonald's is without a doubt the most well-known quick-service restaurant chain in the world. It's a restaurant that has risen to great heights by adapting to evolving customer demands rather than simply standing still. Customers' lives are made easier by supplying them with technology that they understand. Self-ordering kiosks, for example, are now available in several McDonald's restaurants across Bahrain, allowing customers to browse the menu and make their selection without the stress of waiting in line so restaurant owners must begin updating their technology as tablet technology begins to change the food and beverage service industry. Customers may also get their orders delivered to their door using the McDelivecx app. As a result, the technologies provide numerous opportunities for growth and prosperity, and they are used in the business in a variety of ways to help McDonald's maintain a consistently high standard of performance. The business will be much more difficult to operate without the use of computers and the rapid advancements being made to boost business in all fields, from service tills to stock management, training, testing, administration, and office work, so if consumers want to order their meals, all of this contributes to a stress-free and productive experience. Efforts made by McDonalds to delight the customers. How McDonald make efforts to delight their customers: - 1.) Customer satisfaction: They always focus on customers' delight and what their customer wants and try to improve their services with different tactics. 2.) Fast service: They continuously try to improve their fast service to make customers delight 3.) Clean and hygienic food: Their food is so clean and hyenic that consumer likes and enjoys, this makes them different from others. 4.) Higher quality products: They try to improve their quality by making different variations and things 5.) Affordable prices: Their prices are also affordable so everyone can enjoy the food. 6.) A good relationship with customers: The customer relationship is so good that everyone is attracted towards them. McDonald's always surprises their customers with different variance and new promotions and coupons and always different activities and every month they spend a good budget on their marketing and promotion plans