Please refer to below following request :-

Item : Bread

a) Search for SIX (6) different product types within the same category. Each type must be from different brand. You may choose the current available in Malaysia market and any brand that is possible to enter the local market. b) Choices of product/brand are targeted to different group of target market. Therefore, no two or more product/brand will be targeted to a same target market. Study the market through observation, interview and internet search.

c) 4. Fill in the required information in the TARGET MARKET PROFILING FORM (Attached as separate file). TARGET MARKET PROFILING FORM (Note: Refer example in page 4).

1.Briefly describe the attributes of each chosen product and brand. 2.Describe the profile of target market in Malaysia for each type and brand. Note: Apply suitable mix of elements in bases of segmentation for consumer market (refer to Page 3 & 4). Use the checklist. 3.Briefly explain the type of purchasing behavior of each target market based on the guided questions. Refer to https://businessjargons.com/types-of-consumerbehavior.html

Page 3 (page 4 refer to attachment file)

ELEMENTS OF BASES OF SEGMENTATION GEOGRAPHIC SEGMENTATION Location = country, city, urban, suburban, village, remote. Time-zone = business that operates in multiple time zone location. (Day or night, time difference.) Climate and season = seasonal use Cultural preferences = local or area culture. Language = local language or dialect Population type and density = urban, suburban, exurban or rural. DEMOGRAPHIC PROFILE Age = Age range of customer (buyer) and consumer (user) Gender = Either Male (Masculine) or Female (Feminine) Income = Personal/ Household Income or Purchasing power Occupation = Type of job, level or activities to gain income Family size = Numbers of family member, age mix and member status Race = Biology, physical and behavioral characteristics of a person. Religion = Faith, worship, beliefs, activities and practices, rules and codes Marital Status = single, married, divorce or separated. Education = Level of formal and informal education or skills Ethnicity = Cultural heritage, ancestry, origin myth, history, homeland, language, or dialect and symbolic systems. Social status = position in a group or society. PSYCHOGRAPHIC SEGMENTATION Values = price sensitive, elements which is important in decision making Goals = objective, motivation, drives or purpose to make purchase decisions Needs = basic requirement to be fulfilled in order to survive Pain points = problem, pain or simple Hobbies = something that people do with genuine interest and requires a major portion of their time, intention and attention Personality traits = reflect people's characteristic patterns of thoughts, feelings, and behaviors such as openness, conscientiousness, extraversion, agreeableness, and neuroticism. AIO =Interests, Activities and Opinion. BEHAVIORAL SEGMENTATION Purchasing behavior = How do customers behave differently throughout the path to purchase? Brand interaction = awareness, consideration, acquisition, experience or loyalty stage Spending habits = spending with plan or without plan. Emotional or wise spending Actions taken on the website = actions that a user takes from one web page across to another web page. Benefits sought = What primary benefits are different customers seeking during a purchase decision? Customer journey stage= Which stage of the journey is a new or existing customer currently in? Usage = How often (and how much) are customers using your product or service? How are they using it? Occasion or timing = When are customers most likely to make a purchase or engage with a brand? Customer Satisfaction = How satisfied are your customers? Customer Loyalty = Who are your most loyal customers? How can you maximize their value and find more customers like them? Interest = What are different customers interested in? Engagement-level= How engaged are your customers? Who are your most and least engaged customers? User status = different customers by their relationship to your business.

. SEPT 2021 (PART 2) Usage = How often (and how much) are customers using your product or service? How are they using it? Occasion or timing = When are customers most likely to make a purchase or engage with a brand? Customer Satisfaction = How satisfied are your customers? Customer Loyalty = Who are your most loyal customers? How can you maximize their value and find more customers like them? Interest = What are different customers interested in? Engagement-level= How engaged are your customers? Who are your most and least engaged customers? User status = different customers by their relationship to your business. CHECKLIST YES/NO REMARKS (Example ANUMI SHAMPOO) YES Kuala Lumpur, cities and towns No No No Yes Understand English Early 20s-40s Female M40 - T20 Small with young children Yes Yes Yes No Yes No No No Yes No Yes College & above Mother NO ELEMENTS OF SEGMENTATION GEOGRAPHIC SEGMENTATION 1 Location 2 Time zone 3 Climate & season 4 Cultural preferences 5 Language 6 Population type & density DEMOGRAPHIC SEGMENTATION 1 Age 2 Gender 3 Income 4 Occupation 5 Family size 6 Race 7 Religion 8 Marital status 9 Education 10 Ethnicity 11 Social status PSYCHOGRAPHIC SEGMENTATION 1 Values 2 Goals 3 Needs 4 Pain points 5 Hobbies 6 Personality traits 7 AIO BEHAVIORAL SEGMENTATION 1 Purchasing behavior 2 Brand interaction 3 Spending habits 4 Actions taken on the website 5 Benefits sought 6 Customer journey stage | 7 Usage 8 Occasion or timing 9 Customer Satisfaction 10 Customer Loyalty 11 Interest 12 Engagement-level 13 User status Yes Yes Yes Yes No Yes No Quality Problem solution Hygienic Problem Caring Analyse & compare Trust Plan spending Yes Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Safe product New & repeat Regular Very satisfied Loyal Mothers with infant 2-3 years Regular Page 4 TARGET MARKET PROFILING FORM PRODUCT A 2.0 PROFILE OF TARGET MARKET Geographic: Demographic: Psychographic: Behavioral: 3.0 PURCHASING BEHAVIOR 1.0 DESCRIPTION: Brand name: Packaging: Weight: Product: Price: Outlet: . PRODUCT B 2.0 PROFILE OF TARGET MARKET Geographic: Demographic: Psychographic: Behavioral: 3.0 PURCHASING BEHAVIOR 1.0 DESCRIPTION: Brand name: Packaging: Weight: Product: Price: Outlet