Question: Please refer to Chapter 8, Case 1, Ski and Snowboard Specialists. Read the case, then answer the following questions: 1. Explain how remarketing and behavioral

Please refer to Chapter 8, Case 1, Ski and Snowboard Specialists. Read the case, then answer the following questions:

1. Explain how remarketing and behavioral targeting could help increase sales for Ski and Snowboard Specialists.

2. Would a blog be useful for Ski and Snowboard Specialists?

3. Describe the tactics you would use to make the best use of search engine optimization for Ski and Snowboard Specialists.

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