Please remember the Global Brand Value List $2022.$ Please evaluate the success of the top $10$ companies on the list. Your evaluation should address some of the topics $($at least $5$ of them$)$ such as challenges, opportunities, why do brands matter, brand equity, strong brands, brand awareness, brand image, brand associations, points$-$of$-$parity, points$-$of$-$difference, brand elements, and new capabilities of the new economy.