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explain the 4th point

relation between advertising and consumer behaviour.

Create a media message communicating how marketing affects consumer behaviour. Your Role You've been asked by a leading North American consumer organization to create a media message informing your peers about how marketing affects consumer behaviour and quality of life. Think of your friends and how you could create an informative message about the effects of advertising for them. Your message should raise public awareness about the marketing techniques used by advertisers to sell a product and how consumer decisions are influenced by these techniques. As you work through the chapter, think of a product or brand that will help you answer the question: To what extent does marketing affect consumer behaviour? Your Presentation Your message should reflect and describe: The relationship between marketing and consumerism. The common values consumerism reflects in the economies of Canada and the U.S. The marketing techniques used by the advertiser to sell goods and services. The relationship between advertising and consumer behaviour. The ways this relationship affects your quality of life and that of others. Your media message should be engaging, persuasive and clear. Choose an effective format for your message, such as: A one-page feature for a magazine or newspaper. A public service announcement for radio or TV. A pop-up infomercial for the Internet