Please respond with your contribution and value added comment to the discussion below.

Please give references and sources.

A automobile company that exceeds expectations has been Tesla. Founded in July of 2003, Elon Musk, who is the largest shareholder and CEO, has served as the guy to try and deliver a more economic friendly vehicle. From 2020 to 2022, Tesla's annual revenue jumped from $31.5 billion to $81.4 billion (Lesjak, 2023). This has vastly exceeded expectations as approximately 85% of their sales have come from the automobile. A large tribute to the success of Tesla has been their marketing team. Elon Musk serves as pretty much the main marketing contributor to the company. This has certainly brought Tesla great exposure over the years because of the public figure he is. Lexus is an automobile company that has very good customer satisfaction. According to my research, in 2022, Lexus has the highest customer service index score. They have an index score of an 84 while the Audi is close behind with an 82. Tesla sits in fourth place as they have an index score of an 80 (Carlier, 2022). This is one of the few similarities between the two as they are both known for their great customer service. Tesla is unique over many other automobile companies because they were the first to deliver a quality electric vehicle. The Lexus is also trying to become a major player in the electric vehicle market. "The upcoming RZ 450e is the first Lexus battery-electric vehicle" (Lexus, 2023). With Tesla being the main electric vehicle player on the market, this causes the vehicle to hold its value much better over time. I expect much of the same with the RZ 450e. With a high index score from both companies, these two automobile companies have very little post purchase dissonance. "Postpurchase dissonance is more likely to occur when an expensive product is purchased, the buyer purchases it infrequently and has little experience with it, and there is a perception that it is a high-risk purchase" (UMGC, 2023). I expect both of them companies to continue to improve over time while still delivering quality products to their customers.

 

 

 

Please respond with your contribution and value added comment to the discussion below.

Please give references and sources.

The loyalty rewards program I tend to use the most is the McDonalds program. From experience, this program rewards with you 100 points for every dollar you spend on the app. After you reach 1500 points, you then can redeem your points to get free items, such as a cheeseburger or a McChicken. This program has always brought me back to McDonalds due to the amazing deals that they have when you are signed up on the app and the program. Because of the this program, I have constantly chosen McDonalds over rivaling fast food restaurants such as Wendy's and Burger King. It has benefited me because I have saved a lot of money by simply taking the time to order through the app. Another benefit that I have gained from this program is the ability to use it at any McDonalds restaurant and even log into my account from inside the restaurant. The company McDonalds benefits greatly from customers using their app. Three benefits they gain from the app is using rewards for our data, customer retention, and the digital initiatives are boosting growth (McKinnon, 2022). When I mention McDonalds using our data, this does not mean they are stealing and selling our data like other online companies. They are using our data and buying trends to put together an effective marketing strategy to push the products that will earn them the most revenue

Answer rating: 100% (QA)

1 Teslas success in exceeding expectations can be attributed to several factors Firstly their focus on delivering environmentally friendly vehicles has resonated with consumers who are increasingly co... View the full answer