Question: Please review and answer the following question. 10 / 20 / 2020 Connect Homework 1 i Saved Help Save & Exit Submit You are the

Please review and answer the following question.

Please review and answer the following question. 10 / 20 / 2020

10 / 20 / 2020 Connect Homework 1 i Saved Help Save & Exit Submit You are the manager in charge of global operations at BankGlobal - a large commercial bank that operates in a number of countries around the world. You must decide whether or not to launch a new advertising campaign in the U.S. market. Your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on U.S. operations. In addition, you 00 recently received a call from a colleague in charge of foreign operations, and she points indicated that her unit would lose $8 million if the U.S. advertising campaign were launched. Your goal is to maximize BankGlobal's value. Should you launch the new campaign? Explain. Book Pre-Advertising Campaign Post-Advertising Campaign References Total Revenues $18 , 610, 900 $31, 980, 200 Variable Cost 5 , 750, 350 8, 610 , 400 Ad development labor 1, 960, 580 3, 102, 450 Total variable costs 7, 710, 930 11, 712, 850 Direct Fixed Cost Depreciation - computer equipment 1, 500, 000 1 , 500 , 000 Total direct fixed cost 1 , 500 , 000 1 , 500 , 000 Indirect Fixed Cost Managerial salaries 8, 458, 100 8, 458 , 100 Office supplies 2 , 003 , 500 2, 003, 506 Total indirect fixed cost $10, 461, 600 $10, 461, 600 This question will be sent to your instructor for grading. Mc Graw Hill https.//ezto mhad con=cnn&external howser=0&launchl Irl=https/253A/252F/252

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