Please see attached Q 4

QUESTION 4 5 points (Extra Credit) Save Answer . For the scenario depicted in the document the share 01 revenue for Paid Search channel is Suppose that Company A had three paying consumers in the month of April 2016. The customerjourney of these three consumers and the respective revenue from the sale is presented in the table below. Consumer First Channel Second Third Channel Final Channel Revenue from Channel before Sale Sale Consumer 1 Paid Search Ad Organic SERP Direct Email $150 Consumer 2 Organic SERP Direct Direct Paid Search Ad $200 Consumer 3 Direct Email Paid Search Display Ad $275 Assume that the company uses the time decay attribution model to ascertain revenue sharing across the digital marketing channels. The time decay is set up such that the channel closest to the sale is given and attribution of 50%, followed by 30%, 15% and 5% attributed respectively to channels preceding it in decreasing order of closeness to sale as shown in the table below: Channel First Channel Second Third Channel Final Channel Channel before Sale Attribution 5% 15% 30% 50%