Question: Please see attached spreadsheet to answer the questions. Please provide a scholastic reference for each questions. Chapter 5 Capabilities for Learning about Customers and Markets

Please see attached spreadsheet to answer the questions. Please provide a

Please see attached spreadsheet to answer the questions. Please provide a scholastic reference for each questions.

scholastic reference for each questions. Chapter 5 Capabilities for Learning about Customers

Chapter 5 Capabilities for Learning about Customers and Markets Discuss how an organization's marketing information skills and resources contribute to its distinctive capabilities. Chapter 6 Marketing Targeting and Strategic Positioning Discuss why it may be necessary for an organization to alter its targeting strategy over time

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