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LO 3, 4,6 Interpreting Managerial Reports: Setting a Selling Price C4. BUSINESS APPLICATIONFor the past four years, three companies have dominated the soft drink industry, holding a combined 85 percent of market share. Won Cola, Inc., ranks second nationally in soft drink sales. Its management is thinking about introducing a new low-calorie drink called Uncalorie Cola. Won soft drinks are processed in a single department. All ingredients are added at the beginning of the process. At the end of the process, the beverage is poured into bottles that cost $0.24 per case produced. Direct labor and overhead costs are applied uniformly throughout the process. Corporate controller Adam Daneen believes that costs for the new cola will be very much like those for the company's Cola Plus drink. Last year, he collected the data that follow about Cola Plus