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Question 33 Which of the following costs is most likely associated with commercialization? determining a product's planned price, distribution, and marketing budget developing a prototype of a product using simulated tests to measure market capacity O paying groups of consumers for participating in crowdsourcing activities building or renting a manufacturing facility Question 34 The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as crowdsourcing concept development marketing strategy development concept testing test marketing Question 35 2 pts In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features? introduction O maturity adoption product development O growth Next Question 36 2 pts A sequential product development approach is team-oriented, enabling firms to bring products to market very quickly True O False Next Question 37 2 pts The installation of an innovation management system allows a company to collect, review, evaluate, and manage new product ideas. True False Question 38 A company launching a new product must first decide O the budget for print advertising O the viability of a global launch O the sample size of the market o where to launch the product o when to launch the product