Question: please select the right answer q1 If decisions are made out of habit because the consumer lacks the motivation to consider other alternatives, a state
please select the right answer
q1 If decisions are made out of habit because the consumer lacks the motivation to consider other alternatives, a state of _______________ exists.
-Involvement
-Inertia
-Demand decline
-Repressed action
q2 According to Maslows hierarchy of needs, a consumer expressing the feeling that I can create something of beauty in my garden would be satisfying the need for:
Safety
Social
Esteem
Sel-Actualization
q3
Which form of learning listed below assumes that learning takes place as the result of responses to external events?
Cognitive learning
Incidental learning
Gestalt learning
Behavioral learning
q4
The behavioral learning view is represented by two major approaches to learning. These approaches are:
Observation and modelling
Repetition and extinction
Classical and instrumental conditioning
Memorization and punishment
q5 Marketers rely heavily on visual elements in:
Branding, packaging, and advertising
Colour, shape, and size
Advertising, store design, and packaging
Features, packaging, and branding
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