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The Resource Based View (RBV) of the firm starts from the concept that a firms performance is determined by the resources it has at its disposal.

The way these resources are used and configured enables the firm to perform and can provide a distinct competitive advantage.

Choose a business organisation that you are familiar with and attempt the following:

Question 1

Conduct a situational analysis using the Resource Based View (RBV). In your analysis, you are expected to discuss and demonstrate the following:

The organisational resources Tangibles and Intangibles

The organisational processes

The managerial and organisational capabilities

Leadership styles

The organisational core competencies

For a comprehensive analysis through the RBV Model, various specific tools are being utilised to derive outcomes pertaining to the organisational resources and processes.

You are also expected to make use of those specific tools to generate those outcomes.

(20 marks)

QUESTION 2

The Resource Based View (RBV) is a managerial framework used to determine the strategic resources/ processes a firm can exploit to achieve sustainable competitive advantage.

Based on the outcomes derived from Question 1, demonstrate how your chosen organisation is capitalising on them to derive a sustainable competitive advantage.

(10 marks)

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RBV assess the out there quantity of strategic business plus and helps verify the corporate competitive advantage by victimization all the economical resources. Therefore, it helps interpret the inner resources and emphasizes on the resources. For a company to succeed, a helpful competitive advantage should be developed. This helps in distinctive product and services from the competitors. The resource-based read (RBV) proposes ways in which of victimization resources at intervals an organization thus it will facilitate the competitive advantage supported the 2 assumptions, that include; immobility and resource variability. for instance, if a company needs to make a decision whether or not a brand new IT product is to implement, the corporate may check whether or not its competitors have constant product. If they are doing not have it, the corporate can considerably like the merchandise. The resource-based read (RBV) allows the corporate to own sufficient human capital management practices by making specific information, skills, and cultural practices that ar tough to imitate for the competitors. According to RBV proponents, it's far more possible to use external opportunities victimization existing resources in an exceedingly new manner instead of making an attempt to amass new skills for every totally different chance. In RBV model, resources ar given the key role in serving to firms to attain higher structure performance. There ar 2 sorts of resources: tangible and intangible. Tangible assets ar physical things. Land, buildings, machinery, instrumentation and capital of these assets ar tangible. Physical resources will simply be bought within the market so that they confer very little advantage to the businesses within the end of the day as a result of rivals will presently acquire the identical assets. Intangible assets ar everything else that has no physical presence however will still be owned by the corporate. complete name, trademarks, material possession ar all intangible assets. in contrast to physical resources, complete name is made over an extended time and are a few things that alternative firms cannot obtain from the market. Intangible resources typically keep at intervals an organization and ar the most supply of property competitive advantage.