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Grader. Instruction Exp19_Excel_Ch06_Cap_High_West_Fashions Project Description: You are the digital marketing director for High West Fashions, a regional clothing company that specializes in custom tais. profit and most effectively utilize resources discounted products. You have the task of determining the optimal amount of advertising to purchase in order to maximize Steps to Perform: Points Step Instructions Possible 1 5 2 Start Excel, Download and open the file named Exp19_Excel.Chos_Cap_DelMarketing.wlux. Grader has automatically added your last name to the beginning of the filename. On the Direct Marketing worksheet, create appropriate range names for Design Fee (cell). Cost Per Ad (cellB9), Total_Clicks (cell 10). Profil Per_Click (811), and Gross Profit (cell 012) Edit the existing name range Design_Fee to Design_Fee2021 to reflect the current year Use the newly created range ramen to create a formula to calculate Gross Proft (cell B12) and Net Profit (cell 013) Create a new worksheet named Range Names, paste the newly created range name information in cel A1, and resize the columns as needed for proper display 4 3 B 4 5 5 Mac users, use the Insert menu to insert a new worksheet and paste the range names On the Direct Marketing worksheet use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit 6 6 5 7 Starting in cel E4 Complete the series of substitution values ranging from 2% to 6.5% at increments of 50% vertically down column 3 8 Enter references to the Gross Profit and Net Profit in the correct location for a one-variable data table 6 10 Complete the one-variable data table, and then format the results with Accounting Number Format with two decimal places Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3 Copy the response rate substitution values from the one-variable datatable, and then paste the values starting in cell 14. 4 12 Type 10000 in cell 3. Complete the series of substitution values from 10000 to 40000 a 5000 increments. 3 13 4 Enter the reference to net profit formula in the correct location for a two variable data table Complete the two variable data table and format the results with Accounting Number Format with two decimal places 14 7 15 Apply a custom number format to make the formula reference appear as Net Profit 3 Created On 06/12/2020 Exp19_Excel_CHO_Cap - High West Fashions 15 Excel 2010 Project Grader. Instructions Instructions Points Possible Step 16 Make the Direct Marketing 2 worksheet active. Create a scenario named Best Case, using Number of Ads and Click Rate. Enter these values for the scenario: 40000, and 8.8% Create a second scenario named Worst Case, using the same changing cells. Enter these values for the scenario: 10000, and 1% 4 17 18 Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000, and 6.83% 4 19 4 20 Generate a scenario summary report using Gross Profit and Net Income Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not already loaded Launch Solver and set the objective to calculate a net profit of $20,000 Use Number of Ads and click Rate (4:35) as changing variable cells. Set a constraint to ensure Number of Ads purchased is less than or equal to 40,000 4 21 2 22 2 23 Set a constraint to ensure Click Rate is less than or equal to 7% (Mac users should enter the value in decimal form. Example .07) 3 24 Solve the problem. Generate the Answer Report 4 25 Create a footer on all worksheets with your name on the left side, the sheet name code in the center, and the file name code on the right side. 0 26 Save and close Exp19_Excel Ch06_CAP_Direct Marketing.xlsx. Exit Excel Submit the file as directed Total Points 100 Grader. Instruction Exp19_Excel_Ch06_Cap_High_West_Fashions Project Description: You are the digital marketing director for High West Fashions, a regional clothing company that specializes in custom tais. profit and most effectively utilize resources discounted products. You have the task of determining the optimal amount of advertising to purchase in order to maximize Steps to Perform: Points Step Instructions Possible 1 5 2 Start Excel, Download and open the file named Exp19_Excel.Chos_Cap_DelMarketing.wlux. Grader has automatically added your last name to the beginning of the filename. On the Direct Marketing worksheet, create appropriate range names for Design Fee (cell). Cost Per Ad (cellB9), Total_Clicks (cell 10). Profil Per_Click (811), and Gross Profit (cell 012) Edit the existing name range Design_Fee to Design_Fee2021 to reflect the current year Use the newly created range ramen to create a formula to calculate Gross Proft (cell B12) and Net Profit (cell 013) Create a new worksheet named Range Names, paste the newly created range name information in cel A1, and resize the columns as needed for proper display 4 3 B 4 5 5 Mac users, use the Insert menu to insert a new worksheet and paste the range names On the Direct Marketing worksheet use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit 6 6 5 7 Starting in cel E4 Complete the series of substitution values ranging from 2% to 6.5% at increments of 50% vertically down column 3 8 Enter references to the Gross Profit and Net Profit in the correct location for a one-variable data table 6 10 Complete the one-variable data table, and then format the results with Accounting Number Format with two decimal places Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3 Copy the response rate substitution values from the one-variable datatable, and then paste the values starting in cell 14. 4 12 Type 10000 in cell 3. Complete the series of substitution values from 10000 to 40000 a 5000 increments. 3 13 4 Enter the reference to net profit formula in the correct location for a two variable data table Complete the two variable data table and format the results with Accounting Number Format with two decimal places 14 7 15 Apply a custom number format to make the formula reference appear as Net Profit 3 Created On 06/12/2020 Exp19_Excel_CHO_Cap - High West Fashions 15 Excel 2010 Project Grader. Instructions Instructions Points Possible Step 16 Make the Direct Marketing 2 worksheet active. Create a scenario named Best Case, using Number of Ads and Click Rate. Enter these values for the scenario: 40000, and 8.8% Create a second scenario named Worst Case, using the same changing cells. Enter these values for the scenario: 10000, and 1% 4 17 18 Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000, and 6.83% 4 19 4 20 Generate a scenario summary report using Gross Profit and Net Income Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not already loaded Launch Solver and set the objective to calculate a net profit of $20,000 Use Number of Ads and click Rate (4:35) as changing variable cells. Set a constraint to ensure Number of Ads purchased is less than or equal to 40,000 4 21 2 22 2 23 Set a constraint to ensure Click Rate is less than or equal to 7% (Mac users should enter the value in decimal form. Example .07) 3 24 Solve the problem. Generate the Answer Report 4 25 Create a footer on all worksheets with your name on the left side, the sheet name code in the center, and the file name code on the right side. 0 26 Save and close Exp19_Excel Ch06_CAP_Direct Marketing.xlsx. Exit Excel Submit the file as directed Total Points 100