Question: Please solve A & B Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm

Please solve A & B
Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives: stay where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park. The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown: Factor Factor Description Present Location Newbury Hyde Park 65 50 35 25 2 Weight 0.40 0.15 0.20 0.25 20 Average community income Community growth potential Availability of public transportation Labor availability, attitude, and cost 75 25 45 65 50 80 50 7, with a total weighted score of (Enter your response rounded to two decimal a) Based on the given information, the best location for Marilyn Helm Retailers is to open the new retail outlet in places.) b) A new subway station is scheduled to open across the street from the present location in about a month, so its third factor score should be raised to 80. Then, the best location for Marilyn Helm Retailers is to open the new retail outlet in , with a total weighted score of (Enter your response rounded to two decimal places.)Step by Step Solution
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