Please solve and provide reasoning and explanations to the answer of questions. Provide example or references as necessary.

Question 13 o I 2'25 ms In an organization (business), signicant purchases are often controlled by a \"buying center\". In a buying center, the group of people whose expertise is needed when buying a product are known as the? the economic buyer the decision-maker the inuencers !' the gatekeepers the guardians the end users the authorities Incorrect Question 14 0f225pts A target marketer who uses a single marketing mix strategy to appeal to both ofce tablet computer users and home tablet computer users is applying: the broad market approach 5 the single market approach the multiple target market approach the combined market approach the generic market approach 0 / 2.25 pts Incorrect Question 15 When a supermarket manager decides to set up an end-of-aisle display for 6-pack containers of Gatorade, this is a decision about: O Product O Place O Promotion O Price O PositioningQuestion 17 mm The marketing manager for a producer of mattresses and box springs distributes its products through discount stores [like Costco). department stores, furniture stores, and specialty bedding stores. To avoid conict with channel members, the manager\". should offer purchase discounts based on the quantity of mattresses that the retailer sells. '! assumes that all channel members have a common commitment to target consumers at the end of the channel. trusts retailers to emphasize sales of his brand rather than the brand of some other manufacturer develops different brands or product lines for different channels. expects one of the large retail chains to step up to the responsibilities of being the channel captain. Question 20 What is the rst thing a marketer should do to develop a new product or service? create a Facebook page launch a promotional campaign develop an understanding of the customer's needs 3' brainstorm new ideas for a product or service develop a meckup or prototype Incorrect 0 / 2.25 pts Question 22 Major appliances, furniture, and clothing are typical examples of products? convenience O shopping O specialty O impulsive O unsoughtIncorrect Question 24 0' 2'25 p\" A direct-to-customer channel: NOTE: In answering this questions assume that the answer options are in a, b, c, d, e. and forder includes a retailer but not a wholesaler. usually helps the producer to be more aware of changes in nal customer attitudes eliminates some of the marketing mix for the rm is typical to reach nal consumer markets. is most suitable when a large number of transactions are required in the channel or when orders are smaller 5' Both answers (b) and (c) are correct Incorrect Question 25 0 / 2.25 pts Independent wholesalers who own the products they resell are called O Agent wholesalers Brokers O Retail wholesalers Merchant wholesalers O Dealers Incorrect 0 / 2.25 pts Question 26 A company may be inclined to use both direct and indirect channels of distribution: O When serving multiple target markets O When it wants total control over the marketing mix When suitable channel partners are hard to find O When selling to business customers O When selling to final customers0 / 2.25 pts Incorrect Question 42 A market environment where a small number of firms control the market and the barriers to competitive entry are very high is known as O Pure competition O Perfect competition O Monopolistic competition O Monopoly O OligopolyQuestion 7 o I 2'25 \"'5 Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid map of these ratings. What type of analysis is Ford conducting? Positioning Combining Qualifying 9' Dimensional testing Insight management