Question: PLEASE SOLVE AS MUCH AS YOU CAN PLEASE Q2. The executive management team of La Mada hotel have met with you, the Hotel Revenue Manager,

PLEASE SOLVE AS MUCH AS YOU CAN PLEASE

PLEASE SOLVE AS MUCH AS YOU CAN PLEASE Q2. The

Q2. The executive management team of La Mada hotel have met with you, the Hotel Revenue Manager, to discuss the performance. The management would like to see an increase in the RevPAR and market share for the next year. As the Revenue Manager, you are expected to analyse the current situation and advise the management. The current situation should be a comparison with the hotel's competition, as shown in the table below. RevPAR Index Market Penetration Index Transient 1.16 0.98 Contract 0.82 1.19 Group 0.89 1.00 Given this information, 1) How could the La Mada hotel increase RevPAR for both contract and group segments? 2) How could the La Mada hotel increase the overall market share

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