Question: Please solve for CLV (Customer Lifetime Value) and CAC and show work. 1. CLV Average revenue per customer per period _____ Average customer relationship length

Please solve for CLV (Customer Lifetime Value) and CAC and show work.

1. CLV

Average revenue per customer per period _____

Average customer relationship length ____

2. CAC

All costs spent to acquire customers in a period ____

Number of customers acquired in the period _____

3. RATIO

CLV ____ / CAC ____ = _____

Travel Bags
Customer Segment Profile
- 20-30 years old
- Part-time employee
- Interests: photography, outdoors, sustainability
- Values simplicity
Customer IDMonths as customerRevenue last 12 months
1000025115
1000122112
100021392
1000327130
1000452124
1000525159
10006995
1000710144

Income$2,501,215
Sales$2,501,215
Expenses
COGS$750,365$ (1,721,765)
Salaries$250,122
Marketing Costs$500,243
Water and Electricity$12,225
Property Rates and Taxes$1,200
Insurance$8,500
Taxes$187,591
Other$11,520
Net Profit$779,450
Total new customers in the last 12 months: 4,852

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