Question: Please solve for CLV (Customer Lifetime Value) and CAC and show work. 1. CLV Average revenue per customer per period _____ Average customer relationship length
Please solve for CLV (Customer Lifetime Value) and CAC and show work.
1. CLV
Average revenue per customer per period _____
Average customer relationship length ____
2. CAC
All costs spent to acquire customers in a period ____
Number of customers acquired in the period _____
3. RATIO
CLV ____ / CAC ____ = _____
| Travel Bags | ||
| Customer Segment Profile - 20-30 years old - Part-time employee - Interests: photography, outdoors, sustainability - Values simplicity | ||
| Customer ID | Months as customer | Revenue last 12 months |
| 10000 | 25 | 115 |
| 10001 | 22 | 112 |
| 10002 | 13 | 92 |
| 10003 | 27 | 130 |
| 10004 | 52 | 124 |
| 10005 | 25 | 159 |
| 10006 | 9 | 95 |
| 10007 | 10 | 144 |
| Income | $2,501,215 | |
| Sales | $2,501,215 | |
| Expenses | ||
| COGS | $750,365 | $ (1,721,765) |
| Salaries | $250,122 | |
| Marketing Costs | $500,243 | |
| Water and Electricity | $12,225 | |
| Property Rates and Taxes | $1,200 | |
| Insurance | $8,500 | |
| Taxes | $187,591 | |
| Other | $11,520 | |
| Net Profit | $779,450 | |
| Total new customers in the last 12 months: 4,852 | ||
Step by Step Solution
3.38 Rating (148 Votes )
There are 3 Steps involved in it
CLV Average revenue per customer per period 2501215 7 35730214 Average customer relatio... View full answer
Get step-by-step solutions from verified subject matter experts
