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Case Study on Digital Marketing: The Black Friday Sale Each year, businesses in the USA hope for strong sales during the Christmas holidays through the 'Black Friday Sales'. The term 'Black Friday' resulted from the realization that the Friday following Thanksgiving was the day many retailers moved from the red (loss) to the "black" (profit). Black Friday has evolved over the years. From the traditional rush to shop, retailers began to take the opportunity to offer special discounts and opening their stores early morning. Customers line up outside stores to make the best use of deals while retailers keep their stores open well past midnight. However, in Hong Kong, people make use of online sales during the Black Friday. According to an eCommerce Tracker survey, 96 percent of the citizens of Hong Kong browse online for a variety of deals and discounts. The survey also showed that 87 percent of the customers also made sales online. The most popular items were electronics and cosmetics. Hong Kong residents are not alone in wanting the big global brand names during the Black Friday sale. According to data compiled by Fityone, a global ecommerce solution provider, online spending on Black Friday by international consumers was twice as high in 2019 than it was in 2017. US retailers were actually marketing their sales internationally ad this included Hong Kong, Australia and United Kingdom. Q. If your company was selling a product online during Black Friday, what kind of Digital Marketing advertisement you would make? Explain in brief. Use the box below to type your