PLEASE SOLVE! PLEASE!

Q BUILDING YOUR MARKETING PLAN To help you collect the most useful data for your marketing plan, develop a three-column table: 1. In column 1, list the information you would ideally like to have to fill holes in your marketing plan. 2. In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth. 3. In column 3, set a priority on information you will have time to spend collecting by ranking each item: 1- most important; 2= next most important; and so forth. Page 201 Aa 4 B Ontents hazb416328dd500 BUILDING YOUR MARKETING PLAN Your marketing plan needs a market-product grid to (a) focus your marketing efforts and (b) help you create a forecast of sales for the company. Use these steps: 1. Define the market segments (the rows in your grid) using the bases of segmentation used to segment consumer and organizational markets. 2. Define the groupings of related products (the columns in your grid). 3. Form your grid and estimate the size of the market in each market-product cell. 4. Select the target market segments on which to focus your efforts with your marketing program. 5. Use the information and the lost-horse forecasting technique (discussed in Chapter 7) to make a sales forecast (company forecast). 6. Draft your positioning statement. T