Question: please solve this asap 2. Explain how consumer behaviour concepts influence the development of marketing communications strategies (5 marks) 1. What is product positioning and

please solve this asap

2. Explain how consumer behaviour concepts influence the development of marketing communications strategies (5 marks) 1. What is product positioning and what is the purpose of a positioning statement? Explain it in your own words by providing examples. (5 marks) Ans

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2. Explain how consumer behaviour concepts influence the development of marketing communications strategies

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