Question: please solve this showing all your work in detail using SPSS . Clearly indicate your answers in the space provided. Show all your work. For

please solve this showing all your work in detail using SPSS. Clearly indicate your answers in the space provided. Show all your work. For items involving computations, you may earn partial credit when the final answer is incorrect if it is evident from what you have written that you recognized the correct strategy but failed in the implementation. Only work that is written on the assignment and legible can be considered for partial credit. This assignment is worth 10 points and is due via Canvas upload at the \(\mathbf{N o v}\mathbf{9}^{\text {th }}\)(Sat) at 12pm.
A marketer is looking to promote a snack kit delivery service launch to their customer database. They have segmented their customer base into five groups, referred to as A - E based on their likelihood of responding. Each active buyer contributes approximately \(\$ 9.00\) and the cost of reaching out to calculate each customer is approximately \(\$ 0.60\).
1. Complete cells (A) to (E) in the table below. [0.2 each \(\mathrm{x}5=1\) point]
2. Complete cells \((\mathrm{F})\) to \((\mathrm{J})\) in the table below. [0.2 each \(\mathrm{x}5=1\) point]
3. Complete cells \((\mathrm{L})\) to \((\mathrm{P})\) in the table below. [0.2 each \(\mathrm{x}5=1\) point]
4. What is the breakeven rate? [1pt]
5. Which group(s) should the marketer include in the marketing campaign - indicate all groups that should be included? [1pt]
6. If you reach out to the group(s) you selected in Q3, what is the gross profit in dollars of this marketing campaign? [1pt]
 please solve this showing all your work in detail using SPSS.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!