State A, B, C, or D for eachquestion

1. Food trucks in large metropolitan areas arelikely to use:

A. un-segmented marketing

B. concentrated marketing

C. bifurcated marketing

D. undifferentiated marketing

2. Club A Restaurant’s competitors useundifferentiated marketing. The best course of action for Club ARestaurant is to use:

A. undifferentiated marketing

B. homogenous marketing

C. differentiated marketing

D. SoLoMo marketing

3. Restaurants ________ based onpersonnel.

A. can position

B. can never position

C. should never position

D. have failed because of positioning

4. One of the most important instruments formeasuring positioning is:

A. Behavioral mapping

B. Structural mapping

C. Geographical mapping

D. Perceptual mapping

5. When selecting a positioning strategy, a companyshould review its competitive strengths and weaknesses and select aposition that places it in a ______ position against itscompetitors.

A. Unchangeable

B. superior

C. Invisible

D. Equal

Answer rating: 100% (QA)

concentrated marketing Concentrated marketing is used by the food trucks as they target only a few ... View the full answer