Please study the case scenario below and present a Case Study Report on the context, problems and possible solutions. Begin by briefly situating the problem in a fictional, but representative, retail company in a Caribbean community, and address the issue in that context. The Case Study Report should:

a) Provide an introduction that outlines a brief description of the business, its name, date of establishment, product, market, and location. Also, the e-marketing processes and systems that are currently in place, and any other relevant information. (You may need to add details but you cannot change the information already provided.)

b) Analyse the central problems/issues relevant to the case study

c) Provide specific actionable recommendations and a way to measure the effectiveness of the recommendations

d) Include references for sources relevant to and directly cited in the Case Study Report

e) Maximum word count: 3000 words

You are the managing director of E-Solutions, a company that provides solutions to businesses that are encountering problems in developing and managing appropriate and successful e-marketing strategies. Following is an e-marketing scenario that you are required to address. Your task is to create a report on the problem and the proposed solution to the management of the contracting company.

Shoelife Inc. a well-established footwear company, gains most of its revenue via e-marketing; using email, social media and mobile marketing. However, over the past three months, more and more of its customers have been unsubscribing from its weekly emails. Also, its social media metrics (Facebook, Instagram, Pinterest) have shown declines in reach, engagement, referrals and conversion. Additionally, there has been a decline in use of the stores mobile app. The management of Shoelife is now predicting a shortfall in quarterly revenue because of the current e-marketing issues.