Question: Please suggest five (5) new recommendations on how IKEA could maintain its strong position in the Southeast Asia market or in the country you currently

Please suggest five (5) new recommendations on how IKEA could maintain its strong position in the Southeast Asia market or in the country you currently reside in considering the stiff competition from local, regional, and international players. The suggestions may include meaningful service innovation, business model innovation, or disruptive & entrepreneurial marketing strategies.

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