please the questions are from the information given pror please can you help me with explanations i dont have much time thank you .

COMPANY BIFAR INFORMATION PACKAGE: A. Introduction and history of the company Company BIFAR has been established in 1984 to supply auto plastic products in Turkey. Parallel to auto industry investments in Turkey, the company has grown up after 2002 gradually. From 2012 to 2016 they doubled their turnover in terms of EURO. They have a strong presence in auto industry manufacturers and have confirmed projects till the end of 2023. By the help of these projects, they will be able to increase their revenue. On the other hand, they must make new investments for their manufacturing technologies. In addition, as a part of unplanned growth of the company their profitability is decreasing every year since 2016 B. Auto Industry Domestic Market structure: There are about 2 million automotive production capacity in the local market. There are 8 international manufacturers. The product portfolio (automobiles class) is composed from mid to low segment product groups (not produced high end and high technology automobiles). Trends: Auto industry is under a challenge of being to more "electronic". Many software applications are being used in the last 5 - 7 years. The main trends are: *connected - autonomous - shared - electrified" cars in the market. The customer does not want to buy a car directly. Instead, they would like to use a shared car. New generation prefers more environment friendly cars which does not give air pollution. Customer expectations are changing as a part of new technological advancement. Some of them are; o stay connected to the internet. To have smart solutions: such as reminders for car repair etc. o Customized solutions (personalized color etc.) The plastic parts and materials should be environmentally friendly, ecological (lightweight - recycled), and should be allowed to insert electronic components. I C. Company Strategies - Products - Technologies COMPANY BIFAR is producing all kinds of plastic parts used in a car. Some of them are: Cockpit unit -door panel - wheel cover-interior and exterior trims. They have invested in the last 5 years to different kind of plastic injection molding technologies which provide new features such as lightweight products, manufacturing of film adhesives on a plastic part. The company established an R&D department 8 years ago and their focus is new material development and application for new features of their products. They have strong talents and well-established university relationships for their R&D studies. The company has limited capability on production technology development. Instead, they tend to establish strategic partnership on production and automation technology. They have limited knowledge on electronics and software development. D. Challenges & Opportunities I . Since the BIFAR company is not a material manufacturer, even if they invent new formulas and materials for auto industry, they need to collaborate with a material producer. In other words, they are dependent to other manufacturers to commercialize their inventions on material. plastic parts are not the ones which can be export to other countries easily since logistics costs could be higher than the part's cost. So, BIFAR company must make investments in other countries if they would like to be a supplier to new companies in Europe. There is a new regulation in carbon dioxide emission which will be effective by the end of 2023 in Europe. This regulation is forcing auto manufacturers to use lightweight design and materials. There are new players in the market who are capable of both injection molding design, production, and electronic card designs. There is a new car manufacturing initiative for producing electric car in the local market. Question 1 (21 points): Please prepare a "market-product-technology" roadmap for company BIFAR which should include: a) At least 3 major industry trends and/or customer expectations (7 points) b) 3 product features and/or technologies (7 points) c) Please elaborate your answer and state the relationships among the items you identified. (7 points) I You can fill the following boxes which are empty. Market / Industry TRENDS PRODUCT FEATURES/ RELATED TECHNOLOGIES Question 2 (16 points) Considering the industry and company conditions, please prepare a SWOT analysis for Company BIFAR (3 items for each category) STRENGHTS WEAKNESSES I OPPORTUNITIES THERADS