please this is irgent ans the answer already available on chegg for this is wrong

CASE OF RICHARD BRANSON worth about 3.2 wasn't Student anson's at ww More emperer than CEO Su Richard Branson with his Vegin Group empire bas taken the world by som as one of the most success, endightened and outrageous nors in th world today. Vigh Group have competed head to head with the biggest players in an impressive array of industries across the world for four decades. Branson's say thi reputation as a nonconformist rebel in 1906, he dropped out of his prep school to form a magazine cand Student informed of Branson's intentions to leave the school, hedaster Robert billion (US$4.9 bilion making him the nichest person in the United Kingdom and 2016 in the world 2 How was Drayson to know that billionaire would be more appropriate? But Audent magazine that Branson damed his fame and fortuna Ravely are entrepreneurs successful with their very first company and, mang, Branson has talled a number of times before he was truly success Student magazine was not a profitabia venture, and on the brink of financial talurs, Branson came up with the idea to el music roconte va a order at slightly discounted price By advertising the service in his already-cinculating mapanne he was able to salvaga Nes falling business vito what became Virgin Records The name ge Our as the shock The Street in 1971. Virgin Records was the first business of its kind with a direct focus on the 18-to 25-year-old sector While Virgin Records was success was the company's decision to expand into recond publishing that led to its breakout revenue. For his new record label business, Branson's strategy was to sign artats that conventional companies would not consider due to everent content or behavior. For example, Vegin Recont's decision to sign nightmare, helped skyrocket Virgin Records to being the largest independent record label 313 Ater making headlines for pushing the envelope with Virgin Records, he became obsessed the Sex Pistols, who had previously boon dropped from two major labels with the goal of of beating t the record for crossing the Aansie by boat. After his first atempt sara erally) 1055 ho ted again the next year and won The Pre personally con leid. but won his nonetheless With a cadre of additional g but this time it ed him on his feat. He then attempted the same sea crossing but Menter Margaret Thatcher hot air baloon Three attempts to cecurigain the gate in that same baboon have milion by 1983 when Branso Vockinn including UB40, the of him and he embarked on t the Rolling Stones, and Paula Abdu3 Virgin Records was aming must sys Virgin Records of the rates of beingvingnine industry CEO, but Branson's first attempt t Virgin Atlantic was not a success Eight years after founding Virgin Atlantic, in 1992 Branson was forced to sell his cherished Virgin Records business in a Tre sale for $blion in order to shore up his aine business was very hard-its ke sing your children mean you build something from scratch, we had just signed Janet Jackson, we had just signed the Roling Stories when wo sold it and I remember running down Ladbroke Grove, tears streaming down my face with the check for a billion dotars, Branson told Reuters 4 it took a few years for the Virgin Atlantic to Atlantic reported a pretax pelit of 14,4 milion with over 6.1 million passengers flown 5 Branson has ched that his experiences with Virgin Records and Vege Arines were pivotal in recover mid general Industry challenges, but in 2014, Virgin establishing Virgin as a global brand. The music business and Megasiore concept that created a youthful image as it reached out to the indy crowd in the late 1970s and Virgin Amantic whose consumer focus created a reputation for quality, value, innovation, and fun. While having to sell Virgin Records, the cornerstone of Branson's determined that being a prisoner to landers would no longer be an option in his entrepreneurial pursuits. So, he embarked upon a new strategy of leveraging the Virgin name and diversifying es carent, was devastating Branson his holdings with a goal of furning Virgin into one of the top 20 global brands in the world. To do this, Branson created what he set-described as a "branded venture capital organization. He defines the hybrid business model as such. "We invest, along with a range of different institutional and trade partners, in a wide range of businesses that either share or have the prospect of sharing common brand values 6 These set of six core values include the following Insatiable Curiosity: We're always restless, always curious. We want to know what makes people tick and constantly ask what ? and why the hell not?" Heartfeit Service: We give heartet service. Our people are warm honest, and authentic. Everything we do says we give a damn 314 Delightfully Boo Surprising: Wo like to surprise and make people smile. We want dely expectations, coming up with fresh ways of doing things and delivering those memorable little touches Red Hot: We create red hot brand experiences Irresistible and sensational services sealed with great value and fabulous quality. Smart Disnuption We love to outsmart the competition. Challenging the status quo, wo sidestep predictable thinking to punch above our weight Straight Up We play it straight Honest and decent, we want to do the thing for the customer and believe that what is good for profit can be good for people and the world we live in Today, the Virgin brand empire includes more than 200 companies across 30 countries in entrepreneurial spirit got the best of b of 650 us of on the p lenge of his carpur Vegin Alane Pechaps was from Ment Click Save and Sub Click Save All Apacers to sove all anncers. Save and Submit e has indicated " pa seseorge spysy' sungni, Chemiseta ume dy anetareve negarong sumer and live that what is good for pot can he good for people and the world we live in. Today, the Virgin brand empire includes more than 200 companies across 30 countries in sectors ranging om mobis communication, travel, financial services, leisure, music, holidays and health & wellness since 2010, Virgin has entered the following businesses Formula One Radno, video games, fim and television development, orbital space launch, and train transportation in 2013, Vegin Moda was sold to Liberty Global for E15 bilion ca 24 percord pre create Europe's largest braadband service in 2014, the stability of company's Vegin Galactic business was called to question after a Virgin Galactic speceship exploded and trako apart mighting longtime night engineer and teet pilot Michael Alsbury. As the Viron empre has grown, so have Branson's celebrity appes and philanthropic activities, He writes his own biop, has hosted a reality TV show, appeared on an epsode of Baywatch and is a frequent columnist for Entrepreneur magazine among other media 10 He also lends he personal same to a collection of unique retreats and luxury hotees and commands $100.000 per speaking engagement 11 in 2005, the Virgin Group added a norprofit foundation called Virgin Unte of with the stated mission to help revolutionize the way that governments, businesses, and the social sector work togethe driving business as a force for good.12 a tool can be to better world, in has also the Branson Centre Expreneurship, currently with two main regionas focuses in South Africa and the Caribbean Building on the idea of business for good the Contre helps local entrepreneurs to sta for manage, and build their businesses with the goal of stimulating the local economins. In December 2014 Vingin Unhe announced that it would participate in an empact investing Sund por early stage for profil Canadian companies with a note social or envinninental mission in announcing the fund, Branson noted, strongly believe that entrepreneurs have key fe A lacking environmental and social issues with solutions that will last for the long run and help create ons 13 Amough he does not have any formal credercals from educational leader. institutions, Branson's sound dong. (2) create som good ander magazine, namely (14 something that stands 315 out, (3) create something that everybody who works for you is mally proud of. (4) be a M do your be hard-pressed to find examples where he has not taken No own advice As exempt his business strategy. A Coru sach e nearly every venture. Bransoes takes a a decidedly people- centric approach to business Making people happy, be they employees, customers, or beneficiaries of social initiatives, is the essence day prasants ideas and chalionges for Branson, and the enthusiastically accepts them with open arms. He has the world on the edge of their seats waiting to see what he will do next Sece Student magazine, Branson has never been a run-of-the-mill CEO who, ike a puppeleer, overlooks the empire he has buin from behind a deck, stoad, Ime has been his own head of marketing, sales, and spokesperson all wrapped into one. A self-proclaimed adventure capitalist his many antics over the past few decades have turned heads and brought atermonto himself and his business. His entrepreneunal spirit and enthusiastic optimism is virulent, aftacting everyone with whom he comes in contact. Be It flying around the world in a hot air balloon or competing against the big three airline allancos as a start-up, Branson's spice for life and risk-taking behavior have made him a favorita corporale figure within the business community al Discuss a situations in which financing has affected various business decisions of Richard Branson? Describe the situations and results what you e A new b) What are his recommended criteria for success? c) What is Vigin Unite and what is its purpose? d) How doas Richard Branson describe his venture and why? toolbar, ALT 10 (PC) or ALT+FM+FD Ma XC D myn endale centric in tackling environmental and social issues with solutions that will last for the long run and help create jobs. 13 Although he does not have any formal credentials from e titutions, Branson's seemingly imiboss success makes budding entrepreneurs curious about his methods. In 2010, he wrote an article outlining his five secrets to success in Ena magazine, namely (1) enjoy what you are doing. (2) create something that stands 315 out. (3) create something that everybody who works for you is really proud of, (4) be a go and (5) be visible 14 Anyone would be hard-pressed to find examples where he has not taken his own advice. As exemplified in nearly every venture, Branson takes a docides approach to business Making people happy, be they employees, customers, or beneficiaries of social initiatives, is the essence of his business strategy. A true entrepre day presents new ideas and challenges for Branson, and he enthusiastically accepts them with open arms. He has the world on the edge of their seats waiting to see what he i Since Student magazine, Branson has never been a run-of-the-mill CEO who, like a puppeteer, overlooks the empire he has built from behind a desk Instead, he has been his c marketing, sales and spokesperson all wrapped into one. A self-proclaimed "adventure capitalist," his many antics over the past few decades have turned heads and brought himself and his business His entrepreneurial spirit and enthusiastic optimism is virulent, affecting everyone with whom he comes in contact. Be it flying around the world in a ho of competing against the big three airline alliances as a start-up, Branson's spice for life and risk-taking behavior have made him a favorite corporate figure within the business co a) Discuss 4 situations in which financing has affected various business decisions of Richard Branson? Describe the situations and results b) What are his recommended criteria for success? c) What is Virgin Unite and what is its purpose? How does Richard Branson describe his venture and why? For the tobar press ALT-E10 OPC ALT-FN-F1D Mari BIVS Pagraph Alla 10p E